Marketing rural tourism: Experience and enterprise
(2016)
Book
Saxena, G. (2016). Marketing rural tourism: Experience and enterprise. Edward Elgar Publishing. https://doi.org/10.4337/9781784710880
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In... Read More about Marketing rural tourism: Experience and enterprise.