Dr Eleni Zantidou
| Biography | Dr. Eleni Zantidou is a Lecturer in Marketing and the Programme Director of Undergraduate Studies. She obtained her PhD in Marketing at the University of Leeds where she received the Tom Lupton Prize for the best doctoral student conference paper in the Faculty of Business. She had her Master's degree in International Marketing Management (Distinction) from the University of Leeds and her undergraduate degree in Education (First Class Honours) from Aristotle University, Greece. Her research interests revolve around business models, innovation, strategic marketing, international marketing and marketing management. Her work has been published in leading international scholarly journals such as Journal of International Business Studies and Industrial Marketing Management and has been presented at various marketing conferences such as the American Marketing Association and European Marketing Academy. She also serves as ad-hoc reviewer for many academic journals. She has extensive research and teaching experience. She is a Member of the Academy of Marketing, and a Fellow of the Higher Education Academy (FHEA). She has held various leadership roles within the Marketing Management Subject Group. She is the Programme Director for the UG BA (Hons) Marketing & BA (Hons) Marketing and Management. She is the module leader of the Disruptive Marketing Innovations, and Digital Marketing & Social media modules. |
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| Research Interests | business models, innovation, strategic marketing, international marketing, marketing management |
| Teaching and Learning | Eleni is the module leader of Disruptive Marketing Innovations, and Digital Marketing & Social Media modules. She also delivers lectures at the University of Hong Kong, HKU SPACE |
| PhD Supervision Availability | Yes |
| PhD Topics | business model innovation, innovation, responsible innovation, SMEs, organisational strategy |