Thinking forward through the past: Linking science, social science and the humanities to inform the sustainable reduction of endemic disease in British livestock farming

The application of a sentiment analysis approach to explore public understandings of animal agriculture (2023)
Journal Article
Mahon, N., Holloway, L., Clark, B., & Proctor, A. (2023). The application of a sentiment analysis approach to explore public understandings of animal agriculture. Journal of rural studies, 103, Article 103127. https://doi.org/10.1016/j.jrurstud.2023.103127

Ideas about farming are important components of consumers' value judgements about the foods they purchase and consume. Nevertheless, a divide exists between public perceptions and the realities of agricultural practices. We take a novel approach, usi... Read More about The application of a sentiment analysis approach to explore public understandings of animal agriculture.