Outputs (2)

‘Freedom Through Marketing’ Is Not Doublespeak (2019)
Journal Article
Shabbir, H., Hyman, M., Dean, D., & Dahl, S. (2020). ‘Freedom Through Marketing’ Is Not Doublespeak. Journal of Business Ethics, 164(2), 227-241. https://doi.org/10.1007/s10551-019-04281-x

The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for ho... Read More about ‘Freedom Through Marketing’ Is Not Doublespeak.

An Islamic identity approach to developing pro-recycling attitudes in Malaysia (2014)
Thesis
Isa, N. M. An Islamic identity approach to developing pro-recycling attitudes in Malaysia. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4222247

Recycling attitude and behaviour change have been traditionally explored from a socio-psychological perspective. Recent work on integrating social marketing communications interventions to influence this attitude and behavioural change has also grown... Read More about An Islamic identity approach to developing pro-recycling attitudes in Malaysia.