Brands and Branding: An Analysis of the Evolutionary Development of Baijiu Industry Clusters in China
(2020)
Thesis
Yang, H. Brands and Branding: An Analysis of the Evolutionary Development of Baijiu Industry Clusters in China. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4508198
Research into industry clusters and brands and branding has emerged and developed in the Western world for decades. In China, the Reform and Opening up policy adopted since the late 1970s, has resulted in impressive economic growth around economic cl... Read More about Brands and Branding: An Analysis of the Evolutionary Development of Baijiu Industry Clusters in China.