Outputs (25)

Lost leaders: a study of the factors influencing their motivation (2024)
Thesis
Guerrero Patiño, C. (2024). Lost leaders: a study of the factors influencing their motivation. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/5089474

In Mexican culture, traditional gender expectations play a significant role in influencing women's perceptions of leadership. The concepts of marianismo and machismo establish social roles for women that affect their self-esteem and perceived self-ef... Read More about Lost leaders: a study of the factors influencing their motivation.

An empirical examination of the effect of national identity on willingness to pay for local origin products : a focus on Egyptian consumers (2023)
Thesis
Kinawy, R. N. Z. An empirical examination of the effect of national identity on willingness to pay for local origin products : a focus on Egyptian consumers. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4260894

Building on social identity theory, this study develops and investigates a conceptual model that assesses the effect national identity has on the willingness to pay for local origin products. A systematic literature review highlighted the the... Read More about An empirical examination of the effect of national identity on willingness to pay for local origin products : a focus on Egyptian consumers.

Critical evaluation of the impact of multi- stakeholders’ practices on food waste management in the Garki districts of Abuja, Nigeria– a qualitative study (2022)
Thesis
Ogunbiyi, V. O. Critical evaluation of the impact of multi- stakeholders’ practices on food waste management in the Garki districts of Abuja, Nigeria– a qualitative study. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4247304

This research focuses on the main causes of food waste and strategic approaches that can be applied in reducing food service sector waste in the context of the Garki district of Abuja, Nigeria. Food waste (FW) is a global concern which is intricately... Read More about Critical evaluation of the impact of multi- stakeholders’ practices on food waste management in the Garki districts of Abuja, Nigeria– a qualitative study.

Value co-creation intention, practices and experience in self-service technologies (2021)
Thesis
Galdolage, B. S. Value co-creation intention, practices and experience in self-service technologies. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4223196

The 21st century is known as the experience economy where the prime aim of businesses is to provide superior customer experiences, mainly through actively seeking mutually beneficial interactions with customers which is often labelled as ‘value co-cr... Read More about Value co-creation intention, practices and experience in self-service technologies.

“From caged birds to women with wings”: A perspective on consumption practices of new middle-class Indian women (2020)
Journal Article
Rangwala, S., Jayawardhena, C., & Saxena, G. (in press). “From caged birds to women with wings”: A perspective on consumption practices of new middle-class Indian women. European Journal of Marketing, https://doi.org/10.1108/EJM-02-2019-0135

Purpose – This study aims to explore consumption practices of new middle-class Indian women to explicate how they are challenging traditional social norms and redefining their identity through their consumption practices.

Design/methodology/approa... Read More about “From caged birds to women with wings”: A perspective on consumption practices of new middle-class Indian women.

Do online reviews still matter post-purchase? (2019)
Journal Article
Liu, H., Jayawardhena, C., Osburg, V.-S., & Mohiuddin Babu, M. (in press). Do online reviews still matter post-purchase?. Internet Research, https://doi.org/10.1108/INTR-07-2018-0331

Purpose – The influence of eWOM information, such as online reviews, on consumers’ decision making is well documented, but it is unclear if online reviews still matter in post-purchase evaluation and behaviours. We therefore examine the extent to whi... Read More about Do online reviews still matter post-purchase?.

Impact of market orientation on a firm's customer-based performance: the moderating role of employee orientation (2019)
Journal Article
Mohiuddin Babu, M., Liu, H., Jayawardhena, C., & Lal Dey, B. (2019). Impact of market orientation on a firm's customer-based performance: the moderating role of employee orientation. Journal of marketing management, 35(7-8), 662-692. https://doi.org/10.1080/0267257X.2019.1585928

In this paper, we examine the influence of employee orientation (EO) on converting constituent dimensions of market orientation (MO) into customer-based performance (CBP) and consider the robustness of these relationships in the context of firm age a... Read More about Impact of market orientation on a firm's customer-based performance: the moderating role of employee orientation.

Understanding new religion-compliant product adoption (NRCPA) in Islamic markets (2019)
Journal Article
Al-hajla, A. H., Jayawardhena, C., Nguyen, B., Melewar, T. C., Ghazali, E., & Mutum, D. S. (2019). Understanding new religion-compliant product adoption (NRCPA) in Islamic markets. Journal of Global Marketing, 32(4), 288-302. https://doi.org/10.1080/08911762.2018.1559907

This study examines the relationships between religious beliefs, brand personality, and new religion-compliant product adoption (NRCPA) in Islamic markets. Findings confirm that religious consumers tend to behave in accordance with a society or group... Read More about Understanding new religion-compliant product adoption (NRCPA) in Islamic markets.

Examining customers’ experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory (2018)
Journal Article
Emeka Izogo, E., Jayawardhena, C., & Ogbonna Udu Kalu, A. (2018). Examining customers’ experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory. International Journal of Emerging Markets, 13(4), 709-730. https://doi.org/10.1108/IJoEM-09-2016-0246

Purpose - Although customer experience has been widely researched, its effects on behaviour towards a government policy is still unclear. This paper draws on two theories with some similar and opposing perspectives to investigate the effect of three... Read More about Examining customers’ experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory.

The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs (2018)
Journal Article
Harness, D., Ranaweera, C., Karjaluoto, H., & Jayawardhena, C. (2018). The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs. Industrial marketing management, 75, 17-30. https://doi.org/10.1016/j.indmarman.2018.03.006

Do large firms exert power to shape the CSR behavior of their SME partners?” We answer this question by proposing a model built on the stakeholder theory and the shareholder theory, and go on to explain how this impact influences the commitment of th... Read More about The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs.