Outputs (2)

Lost leaders: a study of the factors influencing their motivation (2024)
Thesis
Guerrero Patiño, C. (2024). Lost leaders: a study of the factors influencing their motivation. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/5089474

In Mexican culture, traditional gender expectations play a significant role in influencing women's perceptions of leadership. The concepts of marianismo and machismo establish social roles for women that affect their self-esteem and perceived self-ef... Read More about Lost leaders: a study of the factors influencing their motivation.

Consumer adoption of new technologies : the role of perceived risk (2018)
Thesis
Alomran, A. M. Consumer adoption of new technologies : the role of perceived risk. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4200786

Driven by perceived Internet technology advantage and significant market potential, this study focuses on the impacts of Perceived Risk and Trust Belief on Behavioural Intention to use hotel e-booking services in Saudi Arabia. The study employs the U... Read More about Consumer adoption of new technologies : the role of perceived risk.