Skip to main content

Research Repository

Advanced Search

Gaining access to agency and structure in industrial marketing theory: A critical pluralist approach

Nicholson, John D.; Brennan, Ross; Midgley, Gerald

Authors

John D. Nicholson

Ross Brennan



Abstract

This article is concerned with gaining greater insight into the interplay between agency and structure in industrial marketing (IM) scholarship. The article’s intent is to embed Midgley’s notion of critical pluralism within this endeavour. The article commends the movement towards increased deployment of critical realism, but cautions against the dangers of creating further atomism in marketing theory by generating another paradigm of thought with strongly defended boundaries, impervious to outside influence. The article advances a case for critical pluralism within IM scholarship and offers a three-dimensional (theoretical, methodological and methodical) framework to aid this. The discussion demonstrates how critical pluralism can be deployed to gain insights into agency and structure using a number of ‘integrative’ theoretical perspectives.

Citation

Nicholson, J. D., Brennan, R., & Midgley, G. (2014). Gaining access to agency and structure in industrial marketing theory: A critical pluralist approach. Marketing Theory, 14(4), 395-416. https://doi.org/10.1177/1470593114538994

Journal Article Type Article
Online Publication Date Jun 16, 2014
Publication Date 2014-12
Deposit Date May 15, 2019
Journal Marketing Theory
Print ISSN 1470-5931
Electronic ISSN 1741-301X
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 14
Issue 4
Pages 395-416
DOI https://doi.org/10.1177/1470593114538994
Public URL https://hull-repository.worktribe.com/output/1788682
Publisher URL https://journals.sagepub.com/doi/10.1177/1470593114538994