Participative co-creation of archaeological heritage: Case insights on creative tourism in Alentejo, Portugal

Ross, David; Saxena, Gunjan

Abstract

This paper focuses on the creative ingenuity of tourism providers in storying and providing varied readings of archaeological sites that have been physically lost. In conceptualising providers' efforts in mobilising (in)tangible aspects of archaeological heritage to accord them an inimitable identity and visible presence, we draw upon research on creativity and creative tourism. Our findings reveal how innovative meaning-making opportunities transform archaeological heritage into a valuable creative tourism resource that can be used to enhance the market appeal of local products and resources through theming and creative storytelling. Overall, this study contributes to nascent work on participative co-creation of archaeological heritage that can serve as an effective means of creating meaningful interpretive experiences at cultural tourism destinations.

Citation

Ross, D., & Saxena, G. (2019). Participative co-creation of archaeological heritage: Case insights on creative tourism in Alentejo, Portugal. Annals of Tourism Research, 79, Article 102790. https://doi.org/10.1016/j.annals.2019.102790

• Journal Article Type: Article
• Acceptance Date: Sep 3, 2019
• Online Publication Date: Oct 19, 2019
• Publication Date: Nov 1, 2019
• Deposit Date: Oct 24, 2019
• Publicly Available Date: Oct 20, 2021
• Journal: Annals of Tourism Research
• Print ISSN: 0160-7383
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 79
• Article Number: 102790
• DOI: https://doi.org/10.1016/j.annals.2019.102790
• Keywords: Cultural heritage; Creative tourism; Heritage interpretation; Co-creation; Archaeological tourism; Destroyed heritage
• Public URL: https://hull-repository.worktribe.com/output/2996159
• Publisher URL: https://www.sciencedirect.com/science/article/pii/S0160738319301471?via%3Dihub
• Contract Date: Oct 25, 2019