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Participative co-creation of archaeological heritage: Case insights on creative tourism in Alentejo, Portugal

Ross, David; Saxena, Gunjan

Authors

David Ross



Abstract

This paper focuses on the creative ingenuity of tourism providers in storying and providing varied readings of archaeological sites that have been physically lost. In conceptualising providers' efforts in mobilising (in)tangible aspects of archaeological heritage to accord them an inimitable identity and visible presence, we draw upon research on creativity and creative tourism. Our findings reveal how innovative meaning-making opportunities transform archaeological heritage into a valuable creative tourism resource that can be used to enhance the market appeal of local products and resources through theming and creative storytelling. Overall, this study contributes to nascent work on participative co-creation of archaeological heritage that can serve as an effective means of creating meaningful interpretive experiences at cultural tourism destinations.

Journal Article Type Article
Publication Date Nov 1, 2019
Journal Annals of Tourism Research
Print ISSN 0160-7383
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 79
Article Number 102790
APA6 Citation Ross, D., & Saxena, G. (2019). Participative co-creation of archaeological heritage: Case insights on creative tourism in Alentejo, Portugal. Annals of Tourism Research, 79, https://doi.org/10.1016/j.annals.2019.102790
DOI https://doi.org/10.1016/j.annals.2019.102790
Keywords Cultural heritage; Creative tourism; Heritage interpretation; Co-creation; Archaeological tourism; Destroyed heritage
Publisher URL https://www.sciencedirect.com/science/article/pii/S0160738319301471?via%3Dihub
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