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Intergenerational spaces: Citizens, political marketing and conceptualising trust in a transitional democracy

Susila, Ihwan; Dean, Dianne; Harness, David

Authors

Ihwan Susila

Dianne Dean

Abstract

© 2015, Westburn Publishers Ltd. As the third largest democracy in the world, Indonesia’s relatively peaceful transition from authoritarian rule to democracy deserves academic attention. This study explored the notion of trust and how it could influence electoral behaviour. An intergenerational perspective was used to compare the differences between parents who were familiar with the previous political system and their children who have only been exposed to a new democratic system. Through the extension of the Dermody and Hanmer-Lloyd model of electoral behaviour, this study identifies the antecedents of trust/distrust in a transitional democracy and shows how these are different when citizens’ consider the political system and the political candidate. The work can benefit policy makers and political candidates who can develop political marketing strategies to engage citizens in the electoral process.

Publication Date Jun 13, 2015
Journal Journal of marketing management
Print ISSN 0267-257X
Electronic ISSN 1472-1376
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 31
Issue 9-10
Pages 970-995
Institution Citation Susila, I., Dean, D., & Harness, D. (2015). Intergenerational spaces: Citizens, political marketing and conceptualising trust in a transitional democracy. Journal of marketing management, 31(9-10), 970-995. https://doi.org/10.1080/0267257X.2015.1036768
DOI https://doi.org/10.1080/0267257X.2015.1036768
Keywords Marketing; Strategy and Management
Publisher URL http://www.tandfonline.com/doi/full/10.1080/0267257X.2015.1036768
Copyright Statement ©2016 University of Hull
Additional Information This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of marketing management on 13/05/2015, available online: http://wwww.tandfonline...0/0267257X.2015.1036768

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