The influence of television commercials on Indian culture

Mitra, Barbara Maria

Abstract

[From the introduction]:
In this thesis, I aim to demonstrate that television commercials are having a dramatic impact on the daily lives of people in India. Recent changes in laws have led to unprecedented openness to foreign multinationals. These companies make use of the pre-existing extensive communication networks and infrastructure so that even remote villages are now wired in and tuned on to television.

Citation

Mitra, B. M. The influence of television commercials on Indian culture. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4218552

• Thesis Type: Thesis
• Deposit Date: Oct 11, 2016
• Publicly Available Date: Feb 23, 2023
• Keywords: Sociology
• Public URL: https://hull-repository.worktribe.com/output/4218552
• Additional Information: Department of Sociology, The University of Hull
• Award Date: Aug 1, 1999