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It's All About Sex. The Peculiar Case of Technology and Gender

Ornella, Alexander


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Dr Alexander Ornella
Senior Lecturer in Religion, Director for Education and Student Experience


Gender and technology might seem unrelated on first sight because technology is often considered a neutral other that does not have anything to do with gender. Yet, taking a closer look at the language we use to talk about technology, at the images we rely on to represent technology, its uses and users, it becomes clear that gender stereotypes are more present than ever in the context of technology. Rather than subverting traditional gender roles, technology often reinforces and re-inscribes stereotypical behavior and ideas. Analyzing Apple iPad/iPhone advertisements, this paper will uncover some of the gender biases present in popular techno-narratives.


Ornella, A. (2013). It's All About Sex. The Peculiar Case of Technology and Gender. Verifiche : Rivista di scienze umane, 42(1-3), 183-213

Journal Article Type Article
Acceptance Date Jan 1, 2013
Publication Date Jan 1, 2013
Deposit Date Apr 1, 2022
Journal Verifiche
Print ISSN 0391-4186
Peer Reviewed Peer Reviewed
Volume 42
Issue 1-3
Pages 183-213
Public URL
Publisher URL