Dr Wen-Ling Liu W.Liu@hull.ac.uk
Lecturer
Chinese consumer's attitudes towards advertising
Liu, Wen-Ling
Authors
Contributors
Hong Cheng
Editor
Kara K.W. Chan
Editor
Citation
Liu, W. (2009). Chinese consumer's attitudes towards advertising. In H. Cheng, & K. K. Chan (Eds.), Advertising and Chinese Society: Impacts and Issues (67-84). Copenhagen: Copenhagen Business School Press
| Acceptance Date | Aug 31, 2009 |
|---|---|
| Publication Date | Aug 31, 2009 |
| Deposit Date | Nov 12, 2019 |
| Pages | 67-84 |
| Book Title | Advertising and Chinese Society: Impacts and Issues |
| Chapter Number | 3 |
| ISBN | 9788763002271 |
| Public URL | https://hull-repository.worktribe.com/output/429050 |