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Chinese consumer's attitudes towards advertising

Liu, Wen-Ling

Authors



Contributors

Hong Cheng
Editor

Kara K.W. Chan
Editor

Citation

Liu, W. (2009). Chinese consumer's attitudes towards advertising. In H. Cheng, & K. K. Chan (Eds.), Advertising and Chinese Society: Impacts and Issues (67-84). Copenhagen: Copenhagen Business School Press

Acceptance Date Aug 31, 2009
Publication Date Aug 31, 2009
Deposit Date Nov 12, 2019
Pages 67-84
Book Title Advertising and Chinese Society: Impacts and Issues
Chapter Number 3
ISBN 9788763002271
Public URL https://hull-repository.worktribe.com/output/429050