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Dr Wen-Ling Liu

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Wen-Ling Liu

Lecturer

Biography Dr Liu works as a lecturer in marketing at the Hull University Business School. She teaches marketing management, advertising and media, marketing communications, independent study and supervises PhD students.

Her research interests lie in consumer behaviour, advertising, new media, online marketing, decision-making, and cross-cultural issues.

Dr Liu has extensive experience in the areas of marketing / business prior to entering academia. She was awarded the Postgraduates Choice Award 2015 at the University of Hull 's Annual Student-Led Teaching Awards.
Scopus Author ID 56843841800
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