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Outputs (4)

An investigation of the influence of luxury values perception in China : insights of theory of planned behaviour (2017)
Thesis
Sivapathy, A. (2017). An investigation of the influence of luxury values perception in China : insights of theory of planned behaviour. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4224305

This thesis aims to investigate the effect of luxury values on Chinese consumer’s purchasing intention-behaviour predicting by attitudes towards the behaviour, subjective norms, and perceived behavioural control and consumer knowledge in China. Th... Read More about An investigation of the influence of luxury values perception in China : insights of theory of planned behaviour.

Beyond mobile advertising : an empirical investigation of customer engagement and empowerment with mobile marketing communication campaigns (2014)
Thesis
Alotaibi, I. S. A. (2014). Beyond mobile advertising : an empirical investigation of customer engagement and empowerment with mobile marketing communication campaigns. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4218840

The importance of customer engagement to sustain and foster business growth in an interactive environment has been recognised in the practitioner literature. It has also been observed that engaged customers become empowered in a given marketing commu... Read More about Beyond mobile advertising : an empirical investigation of customer engagement and empowerment with mobile marketing communication campaigns.

The characterisation of calpain-like proteins in Trypanosoma brucei (2010)
Thesis
Liu, W. (2010). The characterisation of calpain-like proteins in Trypanosoma brucei. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4214144

Calpains are a ubiquitous family of calcium-dependent cysteine proteases involved in a wide range of cell regulatory and differentiation processes. In many protozoan organisms, atypical calpains have been discovered that lack the characteristic calci... Read More about The characterisation of calpain-like proteins in Trypanosoma brucei.

Chinese consumer's attitudes towards advertising (2009)
Book Chapter
Liu, W. (2009). Chinese consumer's attitudes towards advertising. In H. Cheng, & K. K. Chan (Eds.), Advertising and Chinese Society: Impacts and Issues (67-84). Copenhagen: Copenhagen Business School Press