Value similarity: The key to building public trust in charitable organisations

Yang, Yongjiao; Brennan, Iain; Wilkinson, Mick

Abstract

© Policy Press 2016. This article explores the relationship between value similarity and public trust in charitable organisations. Through a focus group interview and an empirical study based on a sample in the United Kingdom, findings show that value similarity between the public and charitable organisations is an important driver of trust in charities even when individuals lack in-depth knowledge of them. It is also an elemental domain of public trust in charities and makes the greatest contribution to explaining this concept. It is concluded that value similarity is the key to understanding and establishing public trust, which is essential for prosperity of the voluntary sector.

Citation

Yang, Y., Brennan, I., & Wilkinson, M. (2016). Value similarity: The key to building public trust in charitable organisations. Voluntary Sector Review, 7(1), 47-66. https://doi.org/10.1332/204080516X14555532383091

• Journal Article Type: Article
• Acceptance Date: Jan 26, 2016
• Online Publication Date: Feb 19, 2016
• Publication Date: Mar 1, 2016
• Deposit Date: Feb 26, 2016
• Publicly Available Date: Feb 26, 2016
• Journal: Voluntary sector review
• Print ISSN: 2040-8056
• Electronic ISSN: 2040-8064
• Publisher: Policy Press
• Peer Reviewed: Peer Reviewed
• Volume: 7
• Issue: 1
• Pages: 47-66
• DOI: https://doi.org/10.1332/204080516X14555532383091
• Keywords: Charitable organization; Trust; Value similarity; Value
• Public URL: https://hull-repository.worktribe.com/output/471818
• Publisher URL: http://www.ingentaconnect.com/content/tpp/vsr/2016/00000007/00000001/art00004
• Additional Information: Authors' accepted manuscript of article published in: Voluntary sector review, 2016, v.7, no.1.