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Value similarity: The key to building public trust in charitable organisations

Yang, Yongjiao; Brennan, Iain; Wilkinson, Mick


Yongjiao Yang


© Policy Press 2016. This article explores the relationship between value similarity and public trust in charitable organisations. Through a focus group interview and an empirical study based on a sample in the United Kingdom, findings show that value similarity between the public and charitable organisations is an important driver of trust in charities even when individuals lack in-depth knowledge of them. It is also an elemental domain of public trust in charities and makes the greatest contribution to explaining this concept. It is concluded that value similarity is the key to understanding and establishing public trust, which is essential for prosperity of the voluntary sector.


Yang, Y., Brennan, I., & Wilkinson, M. (2016). Value similarity: The key to building public trust in charitable organisations. Voluntary Sector Review, 7(1), 47-66.

Journal Article Type Article
Acceptance Date Jan 26, 2016
Online Publication Date Feb 19, 2016
Publication Date Mar 1, 2016
Deposit Date Feb 26, 2016
Publicly Available Date Feb 26, 2016
Journal Voluntary sector review
Print ISSN 2040-8056
Publisher Policy Press
Peer Reviewed Peer Reviewed
Volume 7
Issue 1
Pages 47-66
Keywords Charitable organization; Trust; Value similarity; Value
Public URL
Publisher URL
Additional Information Authors' accepted manuscript of article published in: Voluntary sector review, 2016, v.7, no.1.
Contract Date Feb 26, 2016


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