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Serial narrative, intertextuality and the role of audiences in the creation of a franchise: An analysis of the Indiana Jones saga from a cross-media perspective

Hernández-Pérez, Manuel; Ferreras Rodríguez, José Gabriel

Authors

Manuel Hernández-Pérez

José Gabriel Ferreras Rodríguez



Abstract

Rather than the simple adaptation of a story across different media, cross-media narrative should be defined as that which is transformed by virtue of use a medium and its different languages (film, comics, video games, etc.). This article extends and updates the dimensions of previous cross-media analysis models by underlining narrative aspects of the different products discussed and examining the influence of generic conventions along the way. To test this methodology, the article focuses on a product from the “adventure” genre— the Indiana Jones franchise—which it argues should be seen as a benchmark in the history of this kind of narrative. Special attention is given to the treatment of the character of Indiana Jones, who is the true focal point of the narrative, and to other underlying thematic features.

Citation

Hernández-Pérez, M., & Ferreras Rodríguez, J. G. (2014). Serial narrative, intertextuality and the role of audiences in the creation of a franchise: An analysis of the Indiana Jones saga from a cross-media perspective. Mass communication & society, 17(1), 26-53. https://doi.org/10.1080/15205436.2013.788192

Journal Article Type Article
Acceptance Date Jan 8, 2013
Online Publication Date Aug 28, 2013
Publication Date Jan 1, 2014
Deposit Date Dec 9, 2017
Print ISSN 1520-5436
Electronic ISSN 1532-7825
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 17
Issue 1
Pages 26-53
DOI https://doi.org/10.1080/15205436.2013.788192
Keywords Communication
Public URL http://www.tandfonline.com/doi/abs/10.1080/15205436.2013.788192
Publisher URL http://www.tandfonline.com/doi/abs/10.1080/15205436.2013.788192
Additional Information Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.; Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=hmcs20