Serial narrative, intertextuality and the role of audiences in the creation of a franchise: An analysis of the Indiana Jones saga from a cross-media perspective

Hernández-Pérez, Manuel; Ferreras Rodríguez, José Gabriel

Abstract

Rather than the simple adaptation of a story across different media, cross-media narrative should be defined as that which is transformed by virtue of use a medium and its different languages (film, comics, video games, etc.). This article extends and updates the dimensions of previous cross-media analysis models by underlining narrative aspects of the different products discussed and examining the influence of generic conventions along the way. To test this methodology, the article focuses on a product from the “adventure” genre— the Indiana Jones franchise—which it argues should be seen as a benchmark in the history of this kind of narrative. Special attention is given to the treatment of the character of Indiana Jones, who is the true focal point of the narrative, and to other underlying thematic features.

Citation

Hernández-Pérez, M., & Ferreras Rodríguez, J. G. (2014). Serial narrative, intertextuality and the role of audiences in the creation of a franchise: An analysis of the Indiana Jones saga from a cross-media perspective. Mass communication & society, 17(1), 26-53. https://doi.org/10.1080/15205436.2013.788192

• Journal Article Type: Article
• Acceptance Date: Jan 8, 2013
• Online Publication Date: Aug 28, 2013
• Publication Date: Jan 1, 2014
• Deposit Date: Dec 9, 2017
• Print ISSN: 1520-5436
• Publisher: Routledge
• Peer Reviewed: Peer Reviewed
• Volume: 17
• Issue: 1
• Pages: 26-53
• DOI: https://doi.org/10.1080/15205436.2013.788192
• Keywords: Communication
• Public URL: http://www.tandfonline.com/doi/abs/10.1080/15205436.2013.788192
• Publisher URL: http://www.tandfonline.com/doi/abs/10.1080/15205436.2013.788192
• Additional Information: Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.; Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=hmcs20