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Assessment of consumers' motivations to purchase a remanufactured product by applying Fuzzy Delphi method and single valued neutrosophic sets

Vafadarnikjoo, Amin; Mishra, Nishikant; Govindan, Kannan; Chalvatzis, Konstantinos

Authors

Amin Vafadarnikjoo

Dr Nishikant Mishra Nishikant.Mishra@hull.ac.uk
Professor/ Head of Management Systems Subject Group

Kannan Govindan

Konstantinos Chalvatzis

Abstract

Environmental issues have been worldwide matters of concern especially in the recent decade and have made many firms implement end-of-life strategies such as remanufacturing. In prior studies, the supply side of remanufacturing supply chain has been vastly brought into focus compared to the demand side. Motivational factors that encourage consumers to purchase remanufactured products are getting firms attentions in developing effective marketing strategies to assist them being more productive in the current competitive market. However, consumer acceptance of remanufactured products has been regarded as one of the main reasons why remanufacturing has remained a majorly untapped opportunity for improving supply chain productivity. This study aims at exploring the major motivational factors for buying a remanufactured bike based on the consumers' and experts' opinions. Firstly, twelve motivations identified by scrutinising the literature. Secondly, single valued trapezoidal neutrosophic numbers (SVTNN) and trapezoidal neutrosophic weighted arithmetic averaging (TNWAA) operator were employed to obtain seven significant motivations using the survey data collected from potential customers. This method is applied owing to its capability in capturing the uncertainty of consumers' subjective judgements. Thirdly, the resulted seven motivations are prioritised in accordance with the experts' judgements utilising a proposed modified fuzzy Delphi (FD) method. Ultimately, the most significant motivation to purchase a remanufactured bike identified as quality that suggests quality is the major factor affecting purchase decision of a remanufactured bike. It indicates remanufacturers should focus on quality and attempt to improve the quality of products to gain more competitive advantage. The other six factors that should be stressed by remanufacturer's marketing strategies are prioritised as warranty, price, information provision, remanufacturer's reputation, value-added services and retailer's reputation respectively.

Journal Article Type Article
Publication Date Sep 20, 2018
Journal Journal of Cleaner Production
Print ISSN 0959-6526
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 196
Pages 230-244
Institution Citation Vafadarnikjoo, A., Mishra, N., Govindan, K., & Chalvatzis, K. (2018). Assessment of consumers' motivations to purchase a remanufactured product by applying Fuzzy Delphi method and single valued neutrosophic sets. Journal of cleaner production, 196, 230-244. https://doi.org/10.1016/j.jclepro.2018.06.037
DOI https://doi.org/10.1016/j.jclepro.2018.06.037
Keywords Renewable Energy; Sustainability and the Environment; Strategy and Management; Industrial and Manufacturing Engineering; General Environmental Science
Publisher URL https://www.sciencedirect.com/science/article/pii/S095965261831686X?via%3Dihub
Copyright Statement © 2018. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Additional Information This article is maintained by: Elsevier; Article Title: Assessment of consumers' motivations to purchase a remanufactured product by applying Fuzzy Delphi method and single valued neutrosophic sets; Journal Title: Journal of Cleaner Production; CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jclepro.2018.06.037; Content Type: article; Copyright: © 2018 Elsevier Ltd. All rights reserved.

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Copyright Statement
© 2018. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/



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