All Outputs (31)

An empirical examination of the effect of national identity on willingness to pay for local origin products : a focus on Egyptian consumers (2023)
Thesis
Kinawy, R. N. Z. An empirical examination of the effect of national identity on willingness to pay for local origin products : a focus on Egyptian consumers. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4260894

Building on social identity theory, this study develops and investigates a conceptual model that assesses the effect national identity has on the willingness to pay for local origin products. A systematic literature review highlighted the the... Read More about An empirical examination of the effect of national identity on willingness to pay for local origin products : a focus on Egyptian consumers.

Critical evaluation of the impact of multi- stakeholders’ practices on food waste management in the Garki districts of Abuja, Nigeria– a qualitative study (2022)
Thesis
Ogunbiyi, V. O. Critical evaluation of the impact of multi- stakeholders’ practices on food waste management in the Garki districts of Abuja, Nigeria– a qualitative study. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4247304

This research focuses on the main causes of food waste and strategic approaches that can be applied in reducing food service sector waste in the context of the Garki district of Abuja, Nigeria. Food waste (FW) is a global concern which is intricately... Read More about Critical evaluation of the impact of multi- stakeholders’ practices on food waste management in the Garki districts of Abuja, Nigeria– a qualitative study.

Value co-creation intention, practices and experience in self-service technologies (2021)
Thesis
Galdolage, B. S. (2021). Value co-creation intention, practices and experience in self-service technologies. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4223196

The 21st century is known as the experience economy where the prime aim of businesses is to provide superior customer experiences, mainly through actively seeking mutually beneficial interactions with customers which is often labelled as ‘value co-cr... Read More about Value co-creation intention, practices and experience in self-service technologies.

“From caged birds to women with wings”: A perspective on consumption practices of new middle-class Indian women (2020)
Journal Article
Rangwala, S., Jayawardhena, C., & Saxena, G. (in press). “From caged birds to women with wings”: A perspective on consumption practices of new middle-class Indian women. European Journal of Marketing, https://doi.org/10.1108/EJM-02-2019-0135

Purpose – This study aims to explore consumption practices of new middle-class Indian women to explicate how they are challenging traditional social norms and redefining their identity through their consumption practices.

Design/methodology/approa... Read More about “From caged birds to women with wings”: A perspective on consumption practices of new middle-class Indian women.

Do online reviews still matter post-purchase? (2019)
Journal Article
Liu, H., Jayawardhena, C., Osburg, V.-S., & Mohiuddin Babu, M. (in press). Do online reviews still matter post-purchase?. Internet Research, https://doi.org/10.1108/INTR-07-2018-0331

Purpose – The influence of eWOM information, such as online reviews, on consumers’ decision making is well documented, but it is unclear if online reviews still matter in post-purchase evaluation and behaviours. We therefore examine the extent to whi... Read More about Do online reviews still matter post-purchase?.

Impact of market orientation on a firm's customer-based performance: the moderating role of employee orientation (2019)
Journal Article
Mohiuddin Babu, M., Liu, H., Jayawardhena, C., & Lal Dey, B. (2019). Impact of market orientation on a firm's customer-based performance: the moderating role of employee orientation. Journal of marketing management, 35(7-8), 662-692. https://doi.org/10.1080/0267257X.2019.1585928

In this paper, we examine the influence of employee orientation (EO) on converting constituent dimensions of market orientation (MO) into customer-based performance (CBP) and consider the robustness of these relationships in the context of firm age a... Read More about Impact of market orientation on a firm's customer-based performance: the moderating role of employee orientation.

Understanding new religion-compliant product adoption (NRCPA) in Islamic markets (2019)
Journal Article
Al-hajla, A. H., Jayawardhena, C., Nguyen, B., Melewar, T. C., Ghazali, E., & Mutum, D. S. (2019). Understanding new religion-compliant product adoption (NRCPA) in Islamic markets. Journal of Global Marketing, 32(4), 288-302. https://doi.org/10.1080/08911762.2018.1559907

This study examines the relationships between religious beliefs, brand personality, and new religion-compliant product adoption (NRCPA) in Islamic markets. Findings confirm that religious consumers tend to behave in accordance with a society or group... Read More about Understanding new religion-compliant product adoption (NRCPA) in Islamic markets.

Examining customers’ experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory (2018)
Journal Article
Emeka Izogo, E., Jayawardhena, C., & Ogbonna Udu Kalu, A. (2018). Examining customers’ experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory. International Journal of Emerging Markets, 13(4), 709-730. https://doi.org/10.1108/IJoEM-09-2016-0246

Purpose - Although customer experience has been widely researched, its effects on behaviour towards a government policy is still unclear. This paper draws on two theories with some similar and opposing perspectives to investigate the effect of three... Read More about Examining customers’ experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory.

The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs (2018)
Journal Article
Harness, D., Ranaweera, C., Karjaluoto, H., & Jayawardhena, C. (2018). The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs. Industrial marketing management, 75, 17-30. https://doi.org/10.1016/j.indmarman.2018.03.006

Do large firms exert power to shape the CSR behavior of their SME partners?” We answer this question by proposing a model built on the stakeholder theory and the shareholder theory, and go on to explain how this impact influences the commitment of th... Read More about The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs.

A review of service quality and service delivery: Towards a customer co-production and customer-integration approach (2018)
Journal Article
Alzaydi, Z. M., Al-Hajla, A., Nguyen, B., & Jayawardhena, C. (2018). A review of service quality and service delivery: Towards a customer co-production and customer-integration approach. Business process management journal, 24(1), 295-328. https://doi.org/10.1108/bpmj-09-2016-0185

© 2018, Emerald Publishing Limited. Purpose: The purpose of this paper is to provide researchers with an overview of the service quality and delivery domain, focussing on the inclusion of customer co-production and customer integration. Specifically,... Read More about A review of service quality and service delivery: Towards a customer co-production and customer-integration approach.

Online customer experience in an emerging e-retail market (2017)
Thesis
Izogo, E. E. (2017). Online customer experience in an emerging e-retail market. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4220559

Although customer experience has attracted significant attention in marketing theorizing for over three decades, research has barely progressed beyond the traditional conceptualizations of the concept. Specifically, research on multichannel retailing... Read More about Online customer experience in an emerging e-retail market.

Unlocking behaviors of long term service consumers : the role of action inertia (2017)
Journal Article
Leppäniemi, M., Jayawardhena, C., Karjaluoto, H., & Harness, D. (2017). Unlocking behaviors of long term service consumers : the role of action inertia. Journal of Service Theory and Practice, 27(1), 270-291. https://doi.org/10.1108/JSTP-06-2015-0127

Purpose – The purpose of this study is to examine the antecedents of word-of-mouth (WOM) in long term service settings. Specifically, we examine the moderating role of action inertia in the relationships between satisfaction and repatronage intention... Read More about Unlocking behaviors of long term service consumers : the role of action inertia.

Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications (2016)
Journal Article
Jayawardhena, C., Morrell, K., & Stride, C. (2016). Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications. Journal of marketing management, 32(7-8), 777-805. https://doi.org/10.1080/0267257x.2015.1134627

Understanding how consumers make ethical purchases has numerous benefits for firms and other stakeholders. Although several ethical decision-making frameworks seek to explain such purchasing behaviour, they typically focus on the content of such deci... Read More about Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications.

Customer relationship building: The role of brand attractiveness and consumer–brand identification (2016)
Journal Article
Elbedweihy, A. M., Jayawardhena, C., Elsharnouby, M. H., & Elsharnouby, T. H. (2016). Customer relationship building: The role of brand attractiveness and consumer–brand identification. Journal of business research, 69(8), 2901-2910. https://doi.org/10.1016/j.jbusres.2015.12.059

Building enduring relationships with consumers is a key marketing objective for most firms, but how can they develop such relationships? Drawing on social identity and self-verification theories, this research postulates that value congruence and cus... Read More about Customer relationship building: The role of brand attractiveness and consumer–brand identification.

Consumer motivations for social media usage and its impact on customers' trust and long-term relationships (2016)
Thesis
Algahtani, A. M. (2016). Consumer motivations for social media usage and its impact on customers' trust and long-term relationships. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4220648

New challenges and opportunities have recently arisen for companies’ relationships with customers as a result of the increasing prevalence of social media. By enabling companies to build online communities, social media allow marketers to access info... Read More about Consumer motivations for social media usage and its impact on customers' trust and long-term relationships.

The effect of self-efficacy, role clarity, and trust on customer well-being and loyalty through value co-creation : the case of fitness centres (2015)
Thesis
Yousefian, J. (2015). The effect of self-efficacy, role clarity, and trust on customer well-being and loyalty through value co-creation : the case of fitness centres. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4218098

Nowadays, there are two critical concerns in societies such as British: customer defection in the sport clubs and the reduction of well-being. Therefore, sport clubs need to deliver programmes that are helpful to retain existing customers as well as... Read More about The effect of self-efficacy, role clarity, and trust on customer well-being and loyalty through value co-creation : the case of fitness centres.

Conceptualisation and development of the admin-avatar taxonomy : antecedents, attitudinal and behavioural consequences (2015)
Thesis
Elsharnouby, M. H. (2015). Conceptualisation and development of the admin-avatar taxonomy : antecedents, attitudinal and behavioural consequences. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4221335

Academics and practitioners have increasingly acknowledged the significance of the consumer–brand relationship in both traditional and online contexts. However, the impersonal nature of the online environment is considered to be a hindrance in the de... Read More about Conceptualisation and development of the admin-avatar taxonomy : antecedents, attitudinal and behavioural consequences.

Exploring value co-creation within buyer-seller relationship in mobile applications services : a model development (2015)
Thesis
Althuwaini, S. A. (2015). Exploring value co-creation within buyer-seller relationship in mobile applications services : a model development. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4221585

Mobile phones have become an indispensable part of consumers’ life where they access core and supporting services via mobile applications services (m-applications). The focus of the present study is to explore dyadic buyer-seller roles in m-applicati... Read More about Exploring value co-creation within buyer-seller relationship in mobile applications services : a model development.

Customer environmental values and their contribution to loyalty in industrial markets (2015)
Journal Article
Mustonen, N., Karjaluoto, H., & Jayawardhena, C. (2016). Customer environmental values and their contribution to loyalty in industrial markets. Business strategy and the environment : BSE, 25(7), 512-528. https://doi.org/10.1002/bse.1882

Concern over the effect of industries on the natural environment is growing on a multitude of levels. This study examines the effects of how perceptions of (a) environmental values, (b) green image and (c) perceived value of industrial customers infl... Read More about Customer environmental values and their contribution to loyalty in industrial markets.

Conceptualisation, measurement, and validation of consumer-brand identification : a social identity theory perspective (2014)
Thesis
Elbedweihy, A. M. (2014). Conceptualisation, measurement, and validation of consumer-brand identification : a social identity theory perspective. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4216742

Of particular importance to academics and practitioners in the marketing discipline is the ability to identify means of building deep, committed and enduring relationships with customers. Consumer-brand identification has been proposed as a useful co... Read More about Conceptualisation, measurement, and validation of consumer-brand identification : a social identity theory perspective.