The effect of logistics packaging functions on shopper satisfaction and loyalty : an empirical study in France
Book Chapter
Grant, D., & Philipp, B. The effect of logistics packaging functions on shopper satisfaction and loyalty : an empirical study in France. In Proceedings of the 20th Annual Logistics Research Network Conference
Paper originally presented at the 20th Annual Logistics Research Network Conference, 9th to 11th Sept 2015, Derby. This paper reports on an in-progress empirical research study investigating packaging functions and their fulfilment attributes for con... Read More about The effect of logistics packaging functions on shopper satisfaction and loyalty : an empirical study in France.