The effect of logistics packaging functions on shopper satisfaction and loyalty : an empirical study in France

Grant, David; Philipp, Bernd

Abstract

Paper originally presented at the 20th Annual Logistics Research Network Conference, 9th to 11th Sept 2015, Derby. This paper reports on an in-progress empirical research study investigating packaging functions and their fulfilment attributes for consumers as shoppers from a logistics perspective.

Citation

Grant, D., & Philipp, B. The effect of logistics packaging functions on shopper satisfaction and loyalty : an empirical study in France.

• Deposit Date: Apr 22, 2016
• Journal: Proceedings of the 20th Annual Logistics Research Network Conference
• Peer Reviewed: Not Peer Reviewed
• ISBN: 9781904574508
• Keywords: Logistics
• Public URL: https://hull-repository.worktribe.com/output/436732
• Publisher URL: The LRN conference abstracts are available at https://www.ciltuk.org.uk/AboutUs/ProfessionalSectorsForums/Forums/LogisticsResearchNetwork/LRN2015.aspx