David Grant
The effect of logistics packaging functions on shopper satisfaction and loyalty : an empirical study in France
Grant, David; Philipp, Bernd
Authors
Bernd Philipp
Abstract
Paper originally presented at the 20th Annual Logistics Research Network Conference, 9th to 11th Sept 2015, Derby. This paper reports on an in-progress empirical research study investigating packaging functions and their fulfilment attributes for consumers as shoppers from a logistics perspective.
Citation
Grant, D., & Philipp, B. The effect of logistics packaging functions on shopper satisfaction and loyalty : an empirical study in France. In Proceedings of the 20th Annual Logistics Research Network Conference
| Deposit Date | Apr 22, 2016 |
|---|---|
| Peer Reviewed | Not Peer Reviewed |
| Book Title | Proceedings of the 20th Annual Logistics Research Network Conference |
| ISBN | 9781904574508 |
| Keywords | Logistics |
| Public URL | https://hull-repository.worktribe.com/output/436732 |
| Publisher URL | The LRN conference abstracts are available at https://www.ciltuk.org.uk/AboutUs/ProfessionalSectorsForums/Forums/LogisticsResearchNetwork/LRN2015.aspx |
| Contract Date | Apr 22, 2016 |
Files
LRN 2015 Philipp-Grant Final Paper.pdf
(738 Kb)
PDF
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