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The effect of logistics packaging functions on shopper satisfaction and loyalty : an empirical study in France

Grant, David; Philipp, Bernd

Authors

David Grant

Bernd Philipp



Abstract

Paper originally presented at the 20th Annual Logistics Research Network Conference, 9th to 11th Sept 2015, Derby. This paper reports on an in-progress empirical research study investigating packaging functions and their fulfilment attributes for consumers as shoppers from a logistics perspective.

Journal Proceedings of the 20th Annual Logistics Research Network Conference
Peer Reviewed Not Peer Reviewed
ISBN 9781904574508
APA6 Citation Grant, D., & Philipp, B. The effect of logistics packaging functions on shopper satisfaction and loyalty : an empirical study in France
Keywords Logistics
Publisher URL The LRN conference abstracts are available at https://www.ciltuk.org....rchNetwork/LRN2015.aspx

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