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The effect of logistics packaging functions on shopper satisfaction and loyalty : an empirical study in France

Grant, David; Philipp, Bernd

Authors

David Grant

Bernd Philipp



Abstract

Paper originally presented at the 20th Annual Logistics Research Network Conference, 9th to 11th Sept 2015, Derby. This paper reports on an in-progress empirical research study investigating packaging functions and their fulfilment attributes for consumers as shoppers from a logistics perspective.

Citation

Grant, D., & Philipp, B. The effect of logistics packaging functions on shopper satisfaction and loyalty : an empirical study in France.

Deposit Date Apr 22, 2016
Journal Proceedings of the 20th Annual Logistics Research Network Conference
Peer Reviewed Not Peer Reviewed
ISBN 9781904574508
Keywords Logistics
Public URL https://hull-repository.worktribe.com/output/436732
Publisher URL The LRN conference abstracts are available at https://www.ciltuk.org.uk/AboutUs/ProfessionalSectorsForums/Forums/LogisticsResearchNetwork/LRN2015.aspx
Contract Date Apr 22, 2016

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