All Outputs (3)

The transition of the self through the Arab Spring in Egypt and Libya (2015)
Journal Article
Al-Abdin, A., Dean, D., & Nicholson, J. (2016). The transition of the self through the Arab Spring in Egypt and Libya. Journal of business research, 69(1), 45-56. https://doi.org/10.1016/j.jbusres.2015.07.019

This paper builds on Belk's notions of the extended, social, family and dialogic selves in an attempt to explore the transformation of the self during the Arab Spring phenomena. From the perspective of the respondents in Egypt and Libya, this paper p... Read More about The transition of the self through the Arab Spring in Egypt and Libya.

Intergenerational spaces: Citizens, political marketing and conceptualising trust in a transitional democracy (2015)
Journal Article
Susila, I., Dean, D., & Harness, D. (2015). Intergenerational spaces: Citizens, political marketing and conceptualising trust in a transitional democracy. Journal of marketing management, 31(9-10), 970-995. https://doi.org/10.1080/0267257X.2015.1036768

© 2015, Westburn Publishers Ltd. As the third largest democracy in the world, Indonesia’s relatively peaceful transition from authoritarian rule to democracy deserves academic attention. This study explored the notion of trust and how it could influe... Read More about Intergenerational spaces: Citizens, political marketing and conceptualising trust in a transitional democracy.

Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party (2015)
Journal Article
Dean, D., & Pich, C. (2015). Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party. Journal of marketing management, 31(11-12), 1353-1378. https://doi.org/10.1080/0267257x.2015.1018307

Brands are strategic assets and key to achieving a competitive advantage. Brands can be seen as a heuristic device, encapsulating a series of values that enable the consumer to make quick and efficient choices. More recently, the notion of a politica... Read More about Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party.