All Outputs (23)

Critical evaluation of the impact of multi- stakeholders’ practices on food waste management in the Garki districts of Abuja, Nigeria– a qualitative study (2022)
Thesis
Ogunbiyi, V. O. (2022). Critical evaluation of the impact of multi- stakeholders’ practices on food waste management in the Garki districts of Abuja, Nigeria– a qualitative study. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4247304

This research focuses on the main causes of food waste and strategic approaches that can be applied in reducing food service sector waste in the context of the Garki district of Abuja, Nigeria. Food waste (FW) is a global concern which is intricately... Read More about Critical evaluation of the impact of multi- stakeholders’ practices on food waste management in the Garki districts of Abuja, Nigeria– a qualitative study.

Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana (2022)
Thesis
Adutwum, S. (2022). Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4247155

Political campaign messaging is acclaimed as one of the three critical success factors in winning a competitive election. With Ghana’s virtual two-party political system, formulating attractive campaign message for election becomes imperative. This s... Read More about Conceptualizing political campaign messaging in an election - the case study of the 2016 presidential election in Ghana.

A Multidimensional Practice-Based Framework of Interactive Value Formation (2021)
Journal Article
Luyen, T., Shabbir, H., & Dean, D. (in press). A Multidimensional Practice-Based Framework of Interactive Value Formation. Journal of Service Research, https://doi.org/10.1177/10946705211025606

This study seeks to deconstruct the multidimensionality of the Interactive Value Formation (IVF) process within complex and prolonged Technology-Based Self-Services (TBSSs). Building on practice theory and Service Dominant logic, this framework sheds... Read More about A Multidimensional Practice-Based Framework of Interactive Value Formation.

A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics (2021)
Journal Article
Hyman, M. R., Shabbir, H. A., Hyman, M., & Kostyk, A. (in press). A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics. Journal of Macromarketing, https://doi.org/10.1177/02761467211001544

Contextualized in the current pandemic, this essay discusses social marketing and public policy efforts from a ‘social solidarity and care ethics’ perspective. It presents a prototypical inclusivity-based approach for managing pandemics, with adaptiv... Read More about A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics.

Disruptive Events and Associated Discontinuities: A Macromarketing Prescription (2020)
Journal Article
Hyman, M. R., Kostyk, A., & Shabbir, H. A. (2021). Disruptive Events and Associated Discontinuities: A Macromarketing Prescription. Journal of Macromarketing, 41(3), 441-448. https://doi.org/10.1177/0276146720979134

© The Author(s) 2020. This essay discusses social disruptions, social discontinuities, and associated interventions by social marketers and public policymakers. Prescriptive touchpoints for such interventions are (1) mitigating social disruptions via... Read More about Disruptive Events and Associated Discontinuities: A Macromarketing Prescription.

Coordination and collaboration for humanitarian operational excellence : big data and modern information processing systems (2020)
Journal Article
Akhtar, P., Osburg, V.-S., Kabra, G., Ullah, S., Shabbir, H., & Kumari, S. (in press). Coordination and collaboration for humanitarian operational excellence : big data and modern information processing systems. Production planning & control, https://doi.org/10.1080/09537287.2020.1834126

Humanitarian operational excellence depends on effective coordination and collaboration not only between supply chain partners but also among other actors such as host government, local and international non-government organizations (NGOs), and donor... Read More about Coordination and collaboration for humanitarian operational excellence : big data and modern information processing systems.

A multi-dimensional framework of interactive value formation within complex, prolonged and technology-based self-services (2020)
Thesis
Luyen, V. T. (2020). A multi-dimensional framework of interactive value formation within complex, prolonged and technology-based self-services. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4224527

Firms attempt to co-create superior perceived value and/or avoid value co-destruction. There is, however, no guarantee of success especially within the consumption of complex, prolonged and technology-based self-services. In such services, the proces... Read More about A multi-dimensional framework of interactive value formation within complex, prolonged and technology-based self-services.

‘Freedom Through Marketing’ Is Not Doublespeak (2019)
Journal Article
Shabbir, H., Hyman, M., Dean, D., & Dahl, S. (2020). ‘Freedom Through Marketing’ Is Not Doublespeak. Journal of Business Ethics, 164(2), 227-241. https://doi.org/10.1007/s10551-019-04281-x

The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for ho... Read More about ‘Freedom Through Marketing’ Is Not Doublespeak.

Affective organizational commitment in global strategic partnerships: The role of individual-level microfoundations and social change (2019)
Journal Article
Ghouri, A. M., Akhtar, P., Shahbaz, M., & Shabbir, H. (2019). Affective organizational commitment in global strategic partnerships: The role of individual-level microfoundations and social change. Technological Forecasting and Social Change, 146, 320-330. https://doi.org/10.1016/j.techfore.2019.05.025

The roles and commitment of employees within global strategic partnerships are imperative to their success. Whilst previous studies have addressed certain individual-level microfoundations and social change in an interpretivist manner, this study fir... Read More about Affective organizational commitment in global strategic partnerships: The role of individual-level microfoundations and social change.

Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions (2019)
Journal Article
Agag, G. M., Khashan, M. A., Colmekcioglu, N., Almamy, A., Alharbi, N. S., Eid, R., Shabbir, H., & Abdelmoety, Z. H. S. (2020). Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions. Information technology & people, 33(1), 129-159. https://doi.org/10.1108/ITP-12-2017-0446

Purpose: Despite the increasing utilization of webpages for the purposes of information seeking, customers’ concerns have become a crucial impediment for online shopping. The purpose of this paper is to examine the influence of the effectiveness of w... Read More about Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions.

Exploring perceptions of advertising ethics: an informant-derived approach (2018)
Journal Article
Shabbir, H. A., Maalouf, H., Griessmair, M., Colmekcioglu, N., & Akhtar, P. (2018). Exploring perceptions of advertising ethics: an informant-derived approach. Journal of Business Ethics, 1-18. https://doi.org/10.1007/s10551-018-3784-7

Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study the... Read More about Exploring perceptions of advertising ethics: an informant-derived approach.

Deconstructing the information and technology adoption process for the NGO sector in Saudi Arabia (2017)
Thesis
Al-Thomaly, A. A. (2017). Deconstructing the information and technology adoption process for the NGO sector in Saudi Arabia. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4219593

Despite the lack of scholarly attention given to the voluntary sector in Saudi Arabia, the need for a deeper understanding of the dynamics of the NGO landscape in KSA has never been greater. Given Saudi Arabia’s global leadership in humanitarian and... Read More about Deconstructing the information and technology adoption process for the NGO sector in Saudi Arabia.

The consumer engagement-interactivity link : an e-retailing perspective (2015)
Thesis
Hedges, N. J. (2015). The consumer engagement-interactivity link : an e-retailing perspective. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4218636

An increasingly turbulent and unpredictable consumer landscape is posing unprecedented challenges for the modern marketer. Faced with a highly fragmented and cynical consumer base, aggressive competitive strategies, a constantly evolving digital and... Read More about The consumer engagement-interactivity link : an e-retailing perspective.

A deconstruction of factors that affect performance of women entrepreneurship in Saudi Arabia (2015)
Thesis
Shafii, M. E. (2015). A deconstruction of factors that affect performance of women entrepreneurship in Saudi Arabia. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4218068

Female entrepreneurship in Western countries has received ample research interest over the last decade. Research about female entrepreneurs in the Middle East and North Africa Region (MENA) and particularly in Saudi Arabia is, however, still in its i... Read More about A deconstruction of factors that affect performance of women entrepreneurship in Saudi Arabia.

Corporate image: a service recovery perspective (2015)
Journal Article
Mostafa, R. B., Lages, C. R., Shabbir, H. A., & Thwaites, D. (2015). Corporate image: a service recovery perspective. Journal of Service Research, 18(4), 468-483. https://doi.org/10.1177/1094670515584146

This article explores direct and indirect antecedents that contribute to corporate image formation in a service recovery context. Two studies were carried out in Egypt. Study 1 comprises 29 semistructured interviews with complainants of mobile phone... Read More about Corporate image: a service recovery perspective.

Determining the relationship between mental health and occult superstitious consumption (2015)
Thesis
Al Meleehan, A. (2015). Determining the relationship between mental health and occult superstitious consumption. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4223132

This piece of research is instigated by the growth of interest over recent decades in the occult/superstitious and in their consumption. The phenomenon is investigated by a thorough and critical literature review with special reference to psychologic... Read More about Determining the relationship between mental health and occult superstitious consumption.

Youth consumers' perceptions of corporate social responsibility : an Islamic perspective (2014)
Thesis
Alfakhri, Y. M. M. (2014). Youth consumers' perceptions of corporate social responsibility : an Islamic perspective. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4217113

As the interest in CSR has increased, the concept has been applied to different sectors and cultures. However, CSR has been founded on liberal, Western foundations and most CSR investigations have been based on Western values as they have considered... Read More about Youth consumers' perceptions of corporate social responsibility : an Islamic perspective.

An Islamic identity approach to developing pro-recycling attitudes in Malaysia (2014)
Thesis
Isa, N. M. (2014). An Islamic identity approach to developing pro-recycling attitudes in Malaysia. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4222247

Recycling attitude and behaviour change have been traditionally explored from a socio-psychological perspective. Recent work on integrating social marketing communications interventions to influence this attitude and behavioural change has also grown... Read More about An Islamic identity approach to developing pro-recycling attitudes in Malaysia.

Deconstructing subtle racist imagery in television ads (2013)
Journal Article
Shabbir, H. A., Hyman, M. R., Reast, J., & Palihawadana, D. (2014). Deconstructing subtle racist imagery in television ads. Journal of Business Ethics, 123(3), 421-436. https://doi.org/10.1007/s10551-013-1798-8

Although ads with subtle racist imagery can reinforce negative stereotypes, advertisers can eliminate this problem. After a brief overview of predominantly U.S.-based research on the racial mix of models/actors in ads, a theoretical framework for unm... Read More about Deconstructing subtle racist imagery in television ads.

Relationship quality and giving behaviour in the UK fundraising sector: Exploring the antecedent roles of religiosity and self-construal (2011)
Journal Article
Shabbir, H. A., & Skarmeas, D. (2011). Relationship quality and giving behaviour in the UK fundraising sector: Exploring the antecedent roles of religiosity and self-construal. European Journal of Marketing, 45(5), 720-738. https://doi.org/10.1108/03090561111120000

Purpose– The current study aims to examine the extent to which donor religiosity and self-construal encourage the development of donor-perceived relationship quality and intention to give in the future. Donor-perceived relationship quality is concept... Read More about Relationship quality and giving behaviour in the UK fundraising sector: Exploring the antecedent roles of religiosity and self-construal.