All Outputs (17)

Health Information Communication and Advocacy in the Haemophilia Community: An X-Based Analysis (2025)
Journal Article
Ahmed, W., Hardey, M., & Yavetz, G. (2025). Health Information Communication and Advocacy in the Haemophilia Community: An X-Based Analysis. Journal of Documentation, https://doi.org/10.1108/JD-09-2024-0224

Purpose
This study evaluates the network characteristics of the haemophilia community on X (previously known as Twitter) and identifies prevalent themes in their conversations, informed by the Uses and Gratifications (U&G) theory, within the broader... Read More about Health Information Communication and Advocacy in the Haemophilia Community: An X-Based Analysis.

Organ Donation Conversations on X and Development of the OrgReach Social Media Marketing Strategy: Social Network Analysis (2025)
Journal Article
Ahmed, W., Hardey, M., & Vidal-Alaball, J. (2025). Organ Donation Conversations on X and Development of the OrgReach Social Media Marketing Strategy: Social Network Analysis. Journal of medical Internet research, 27, Article e59872. https://doi.org/10.2196/59872

Background: The digital landscape has become a vital platform for public health discourse, particularly concerning important topics like organ donation. With a global rise in organ transplant needs, fostering public understanding and positive attitud... Read More about Organ Donation Conversations on X and Development of the OrgReach Social Media Marketing Strategy: Social Network Analysis.

Towards the development of an explainable e-commerce fake review index: An attribute analytics approach (2024)
Journal Article
Das, R., Ahmed, W., Sharma, K., Hardey, M., Dwivedi, Y. K., Zhang, Z., Apostolidis, C., & Filieri, R. (2024). Towards the development of an explainable e-commerce fake review index: An attribute analytics approach. European journal of operational research, https://doi.org/10.1016/j.ejor.2024.03.008

Instruments of corporate risk and reputation assessment tools are quintessentially developed on structured quantitative data linked to financial ratios and macroeconomics. An emerging stream of studies has challenged this norm by demonstrating improv... Read More about Towards the development of an explainable e-commerce fake review index: An attribute analytics approach.

Enabling Explainable Artificial Intelligence capabilities in Supply Chain Decision Support Making (2024)
Journal Article
Olan, F., Spanaki, K., Ahmed, W., & Zhao, G. (2024). Enabling Explainable Artificial Intelligence capabilities in Supply Chain Decision Support Making. Production planning & control, https://doi.org/10.1080/09537287.2024.2313514

Explainable artificial intelligence (XAI) has been instrumental in enabling the process of making informed decisions. The emergence of various supply chain (SC) platforms in modern times has altered the nature of SC interactions, resulting in a notab... Read More about Enabling Explainable Artificial Intelligence capabilities in Supply Chain Decision Support Making.

The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data (2024)
Journal Article
Ahmed, W., Aiyenitaju, O., Chadwick, S., Hardey, M., & Fenton, A. (2024). The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data. Journal of medical Internet research, 26, Article e49921. https://doi.org/10.2196/49921

Background: Social media (SM) was essential in promoting physical activity during the COVID-19 pandemic, especially among people confined to their homes. Joe Wicks, a fitness coach, became particularly popular on SM during this time, posting daily wo... Read More about The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data.

Women’s football subculture of misogyny: the escalation to online gender-based violence (2023)
Journal Article
Fenton, A., Ahmed, W., Hardey, M., Boardman, R., & Kavanagh, E. (in press). Women’s football subculture of misogyny: the escalation to online gender-based violence. European Sport Management Quarterly, https://doi.org/10.1080/16184742.2023.2270566

Research question
Given the worldwide growth of women’s football and its presence on social media, it is essential to explore and understand fan attitudes and culture.
Research methods
This article provides the first empirical social media netnogr... Read More about Women’s football subculture of misogyny: the escalation to online gender-based violence.

Developing Techniques to Support Technological Solutions to Disinformation by Analyzing Four Conspiracy Networks During COVID-19 (2023)
Journal Article
Ahmed, W., Onkal, D., Das, R., Krishnan, S., Olan, F., Hardey, M., & Fenton, A. (in press). Developing Techniques to Support Technological Solutions to Disinformation by Analyzing Four Conspiracy Networks During COVID-19. IEEE Transactions on Engineering Management, https://doi.org/10.1109/TEM.2023.3273191

Given the role of technology and social media during the COVID-19 pandemic, the aim of this article is to conduct a social network analysis of four COVID-19 conspiracy theories that were spread during the pandemic between March and June 2020. Specifi... Read More about Developing Techniques to Support Technological Solutions to Disinformation by Analyzing Four Conspiracy Networks During COVID-19.

Enlightened Participation: SME Perspectives about Net Zero on Social Media Using the Action Case Approach (2023)
Journal Article
Hardey, M., Ahmed, W., Fenton, A., & Koral, C. (2023). Enlightened Participation: SME Perspectives about Net Zero on Social Media Using the Action Case Approach. IIM Kozhikode Society & Management Review, https://doi.org/10.1177/22779752231166521

Aims/Objectives: This study aims to examine a linked future for a Net Zero global economy. Such a future is examined through network-driven change and informed by co-action and shared business management practices. Methodology used in the study: We e... Read More about Enlightened Participation: SME Perspectives about Net Zero on Social Media Using the Action Case Approach.

Understanding sporting brands and entrepreneurship using netnography and social network analysis (2023)
Journal Article
Fenton, A., Parry, K. D., Ahmed, W., & Chadwick, S. (2023). Understanding sporting brands and entrepreneurship using netnography and social network analysis. International Journal of Technology Transfer and Commercialisation, 20(1), 141-162. https://doi.org/10.1504/ijttc.2023.129707

Social media offers a wealth of data to help inform and enlighten SMEs on a global scale. This study aims to demonstrate that data derived from social media networks can enhance entrepreneurship in SMEs, providing tools and guidance for entrepreneurs... Read More about Understanding sporting brands and entrepreneurship using netnography and social network analysis.

Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game (2022)
Journal Article
Ahmed, W., Fenton, A., Hardey, M., & Das, R. (2022). Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game. IIM Kozhikode Society & Management Review, 11(2), 222-234. https://doi.org/10.1177/22779752221083351

The management literature has extensively studied viral marketing in the last decade; however, there is a lack of research in understanding network structures and the role of influencers within popular cultural consumption, such as on-demand digital... Read More about Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game.

Marketing #neurodiversity for well-being (2022)
Journal Article
Go Jefferies, J., & Ahmed, W. (2022). Marketing #neurodiversity for well-being. Journal of Consumer Marketing, 39(6), 632-648. https://doi.org/10.1108/JCM-03-2021-4520

Purpose: The purpose of this study is to develop a bottom-up segmentation of people affected by neurodiversity using Twitter data. Design/methodology/approach: This exploratory study uses content analysis of information shared by Twitter users over a... Read More about Marketing #neurodiversity for well-being.

Applying cognitive analytic theory to understand the abuse of athletes on Twitter (2021)
Journal Article
Meggs, J., & Ahmed, W. (in press). Applying cognitive analytic theory to understand the abuse of athletes on Twitter. Managing Sport and Leisure, https://doi.org/10.1080/23750472.2021.2004210

Purpose/rationale: Athletes and governing bodies have raised ethical concerns related to the negative psychological effects of Twitter for professional athletes. There remained a need to systematically understand the processes involved in negative fa... Read More about Applying cognitive analytic theory to understand the abuse of athletes on Twitter.

Rethinking Fake News: Disinformation and Ideology during the time of COVID-19 Global Pandemic (2021)
Journal Article
Das, R., & Ahmed, W. (2021). Rethinking Fake News: Disinformation and Ideology during the time of COVID-19 Global Pandemic. IIM Kozhikode Society & Management Review, 11(1), 146-159. https://doi.org/10.1177/22779752211027382

Digital media and citizen journalism has escalated the infiltration of fake news attempting to create a post truth society (Lazer et al., 2018). The COVID-19 pandemic has seen a surge of misinformation leading to anti-mask, anti-vaccine and anti-5G p... Read More about Rethinking Fake News: Disinformation and Ideology during the time of COVID-19 Global Pandemic.

Social Media Conversations About High Engagement Sports Team Brands (2021)
Journal Article
Chadwick, S., Fenton, A., Dron, R., & Ahmed, W. (2021). Social Media Conversations About High Engagement Sports Team Brands. IIM Kozhikode Society & Management Review, 10(2), 178-191. https://doi.org/10.1177/22779752211017275

This study conducts an analysis of social media discussions related to high engagement sports brands. More specifically, our study examined the English Premier League (EPL); it sought to retrieve data systematically over the same day, weekly, for a p... Read More about Social Media Conversations About High Engagement Sports Team Brands.

A survey-based analysis of the public’s willingness for disaster relief in China (2021)
Journal Article
Hu, Z., Zhang, X., Cui, J., Zhang, L., & Ahmed, W. (2021). A survey-based analysis of the public’s willingness for disaster relief in China. Natural hazards, 107(3), 2205-2225. https://doi.org/10.1007/s11069-021-04538-7

Meteorological disasters frequently occur in China and around the world. These natural hazards can cause huge economic losses and threaten the personal safety of citizens. The public’s willingness to engage with disaster relief efforts and the degree... Read More about A survey-based analysis of the public’s willingness for disaster relief in China.

COVID-19 and the 5G conspiracy theory: Social network analysis of twitter data (2020)
Journal Article
Ahmed, W., Vidal-Alaball, J., Downing, J., & Seguí, F. L. (2020). COVID-19 and the 5G conspiracy theory: Social network analysis of twitter data. Journal of medical Internet research, 22(5), Article e19458. https://doi.org/10.2196/19458

Background: Since the beginning of December 2019, the coronavirus disease (COVID-19) has spread rapidly around the world, which has led to increased discussions across online platforms. These conversations have also included various conspiracies shar... Read More about COVID-19 and the 5G conspiracy theory: Social network analysis of twitter data.

Recognizing events 4.0: the digital maturity of events (2020)
Journal Article
Ryan, W. G., Fenton, A., Ahmed, W., & Scarf, P. (2020). Recognizing events 4.0: the digital maturity of events. International Journal of Event and Festival Management, 11(1), 47-68. https://doi.org/10.1108/IJEFM-12-2019-0060

Purpose: The purpose of this research is to explore and define the digital maturity of events using the Industry 4.0 model (I4.0) to create a definition for Events 4.0 (E4.0) and to place various relevant technologies on a scale of digital maturity.... Read More about Recognizing events 4.0: the digital maturity of events.