Using logistics services to achieve satisfaction and turn corporate brand equity into loyalty
(2009)
Presentation / Conference Contribution
Grant, D., Juntunen, J., Juga, J., & Juntunen, M. (2009, July). Using logistics services to achieve satisfaction and turn corporate brand equity into loyalty
Purpose: This research applies theory and techniques from the services and marketing literature to a logistics service provider (LSP) context to determine whether corporate brand equity and the LSP’s service offerings lead to customer satisfaction wh... Read More about Using logistics services to achieve satisfaction and turn corporate brand equity into loyalty.