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Dr David Harness

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David Harness

Senior Lecturer


The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs (2018)
Journal Article
Harness, D., Ranaweera, C., Karjaluoto, H., & Jayawardhena, C. (2018). The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs. Industrial marketing management, 75, 17-30. doi:10.1016/j.indmarman.2018.03.006

Do large firms exert power to shape the CSR behavior of their SME partners?” We answer this question by proposing a model built on the stakeholder theory and the shareholder theory, and go on to explain how this impact influences the commitment of th... Read More

The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers (2017)
Journal Article
Alfakhri, D., Harness, D., Nicholson, J., & Harness, T. (2018). The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers. Journal of business research, 85, 523-531. https://doi.org/10.1016/j.jbusres.2017.10.031

Should aesthetics and design be viewed as strategic marketing tools? We argue in this paper there are currently limited frameworks and empirical evidence to help - should this be the ambition of marketers? We propose a hotelscape as a holistic evolut... Read More

Unlocking behaviors of long term service consumers : the role of action inertia (2017)
Journal Article
Leppaniemi, M., Harness, D., Jayawardhena, C., Karjaluoto, H., & Leppäniemi, M. (2017). Unlocking behaviors of long term service consumers : the role of action inertia. Journal of Service Theory and Practice, 27(1), 270-291. https://doi.org/10.1108/JSTP-06-2015-0127

Purpose – The purpose of this study is to examine the antecedents of word-of-mouth (WOM) in long term service settings. Specifically, we examine the moderating role of action inertia in the relationships between satisfaction and repatronage intention... Read More

Intergenerational spaces: Citizens, political marketing and conceptualising trust in a transitional democracy (2015)
Journal Article
Susila, I., Dean, D., & Harness, D. (2015). Intergenerational spaces: Citizens, political marketing and conceptualising trust in a transitional democracy. Journal of marketing management, 31(9-10), 970-995. https://doi.org/10.1080/0267257X.2015.1036768

© 2015, Westburn Publishers Ltd. As the third largest democracy in the world, Indonesia’s relatively peaceful transition from authoritarian rule to democracy deserves academic attention. This study explored the notion of trust and how it could influe... Read More

Purchasing and marketing of social and environmental sustainability for high-tech medical equipment (2008)
Journal Article
Lindgreen, A., Antioco, M., Harness, D., & van der Sloot, R. (2009). Purchasing and marketing of social and environmental sustainability for high-tech medical equipment. Journal of business ethics, 85(SUPPL. 2), (445-462). doi:10.1007/s10551-008-9740-1. ISSN 0167-4544

As the functional capabilities of high-tech medical products converge, supplying organizations seek new opportunities to differentiate their offerings. Embracing product sustainability-related differentiators provides just such an opportunity. This s... Read More