Peter Andrews

Senior Lecturer in Digital & Social Media Marketing

Biography	Peter Andrews is a multi-award winning Senior Marketing Lecturer at Hull University Business School, with a commercial background as a Director of an international Consumer Healthcare business and a director at Freshology a Marketing & Innovation consultancy. He is passionate about seeing businesses develop and seeing students emerge as leaders of the future. Peter is the Business School’s lead in Digital and Social Media Marketing, working as a Digital Strategist with leading organisations and on commercial research projects. He has been directly responsible for adding over £350m of sales growth from innovation, brand growth and shaping marketing strategy. He has been awarded significant research grants which have led to demonstrable impact. He has worked with leading global organisations including Consumer Health & Beauty, FMCG, Consumer Electronics, Environmental Products, Tourism, Retail, Government and a Premiership Football club. Peter is a regular media commentator, speaks at business and marketing conferences and is an active supporter of the CIM.
Research Interests	Digital Marketing Social Media Marketing Marketing & Brand Strategy Marketing Communication Consumer Behaviour
Teaching and Learning	Digital Marketing Social Media Marketing Marketing & Brand Strategy Marketing Communication Consumer Behaviour Dissertation & Research Project Supervision