Skip to main content

Research Repository

Advanced Search

Dr Antonio Malfense Fierro


Antonio Malfense Fierro

Senior Lecturer in Entrepreneurship and Innovation (Programme Leader for BA Business Management with Entrepreneurship (2018 onwards), MSc Marketing programmes 2020-21

Biography Dr Antonio Malfense Fierro was selected as one of the 100 global ‘Young Leaders of Tomorrow' at the St Gallen Symposium, Switzerland in 2010.

He became the first Chazen Visiting Scholar at the Eugene Lang Entrepreneurship Centre at Columbia Business School in New York in 2010-2011.

In 2013, he was a visiting researcher at Makerere University Business School in Uganda and joined the Hull University Business School in the same year.

Dr Malfense Fierro's commentary and insight pieces on African entrepreneurship have been published in the Conversation, CNN Edition and World Economic Forum (amongst others).

He won the Hull university student union inspiring teaching award in 2017. He has been nominated in 2018 for best module (Starting a new business). In 2019 for Innovative Teaching and Admin and Support awards. In 2020 the awards and nominations were not run.

In 2018 he was shortlisted for excellence in teaching in the Employee Excellence Awards
Research Interests African business and entrepreneurship
Portfolio entrepreneurship
Entrepreneurship in developing counties
The value chain and enterprising activity
Market Opportunity assessment
Market Feasibility Studies
Business Models/ Business Model innovation
The relationship between risk and entrepreneurship
Educational Technology
Start-ups and Venture Capital
Prototyping and design thinking
Entrepreneurship Pedagogy
New Market Entry
Competitive Analysis
Consultancy and Industry projects in higher education contexts
Applied research and collaboration between universities and public/private sector


2021 amount awarded £39,747.72 (Jan- July 31)- Principle Investigator TPF-CV 19: Developing a Post-Covid 19 recovery framework for Tanzania’s Tourism sector. Funder: GCRF Fund 2020-1

2021 amount awarded £15,000 (Jan-July 21)- Co- Investigator Assessment of the potential of geothermal energy to enhance economic development, health and well-being in Malawi. Funder GCRF Fund 2020-1

2019-20 amount awarded circa 52k (Co-investigator) Lobster Marketing phase 2-'Supporting the future of the Lobster Trade and Tourism in the Holderness Coast' Funder: European Maritime Fisheries Fund, Marine Maritime Organisation and Holderness Flag

2017-2019 amount awarded: circa 93k (Co-investigator) Lobster Marketing phase 1- Sustaining & Growing the lobster trade for Holderness coast fishermen’ Funder: European Maritime Fisheries Fund, Marine Maritime Organisation and Holderness Flag


2021 (April-May) Academic Lead (Work package 4)- Developing Low Carbon Agriculture in the Humber Region: A Case Study of Black Grass (value circa 6k)

2021 (Feb-April) Academic Lead- Entrepreneurship in the Humber a Gap Analysis (value circa 10k)

2020 (August-December) Academic Lead- Global market trends and analysis of Carbon Nanofiber 2016-24 (value circa 11k)

2020 (March - August) Academic Lead - Vehicle to Grid (V2G): UK Market Insights on Electric Vehicle Charging Industry (value circa 10k)

2016- Work (gratis) with grow movement in Lilongwe Malawi measuring the economic success of their membership programme for SMEs within Lilongwe.
Teaching and Learning Programme Director BA Business Management with Entrepreneurship 2018-present

Programme Director MSc Marketing and Advertising 2020-

Programme Director MSc Marketing Management 2020-

Academic lead and Advisor, for Hull University Enactus Society 2019-21

Current Teaching

Assessing entrepreneurial Opportunities
Creating the New Venture

Undergraduate and Postgraduate Dissertation (including MBA & PhD) Supervision
Scopus Author ID 57196478713