Dr Nilanthi Ratnayake's Outputs (3)

Exploring Social Identity and Responsible Consumption Behaviour Paradox Among Muslim Households: Food Waste During Ramadan (2024)
Thesis
Mohamed, H. (2024). Exploring Social Identity and Responsible Consumption Behaviour Paradox Among Muslim Households: Food Waste During Ramadan. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/5088340

Food waste has emerged as a critical global issue exacerbated by climate change and food insecurity. While research has extensively examined food waste behaviours in developed economies, limited attention has been given to Muslim communities, especia... Read More about Exploring Social Identity and Responsible Consumption Behaviour Paradox Among Muslim Households: Food Waste During Ramadan.

Value co-creation intention, practices and experience in self-service technologies (2021)
Thesis
Galdolage, B. S. Value co-creation intention, practices and experience in self-service technologies. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4223196

The 21st century is known as the experience economy where the prime aim of businesses is to provide superior customer experiences, mainly through actively seeking mutually beneficial interactions with customers which is often labelled as ‘value co-cr... Read More about Value co-creation intention, practices and experience in self-service technologies.

A neurocognitive approach to brand memory (2010)
Journal Article
Ratnayake, N., Broderick, A. J., & Mitchell, R. L. C. (2010). A neurocognitive approach to brand memory. Journal of marketing management, 26(13-14), 1295-1318. https://doi.org/10.1080/0267257X.2010.522531

Consumer decisions are largely influenced by prior experiences via memory, and the episodic (autobiographical)/semantic dichotomy has particular relevance to the cognitive versus emotional decision-making models. Yet, consumer research is limited in... Read More about A neurocognitive approach to brand memory.