Investigating brand equity of third-party service providers
(2014)
Journal Article
Grant, D., Juntunen, J., Juga, J., & Juntunen, M. (2014). Investigating brand equity of third-party service providers. The journal of services marketing, 28(3), 214-222. https://doi.org/10.1108/jsm-06-2012-0104
Purpose: This research applies theory and techniques from the services and marketing literature to a supply chain context consisting of a shipper or seller, a customer or buyer, and a third-party logistics service provider (3PL) to investigate corpor... Read More about Investigating brand equity of third-party service providers.