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Enablers and barriers in German online food retailing

Grant, David; Fernie, John; Schulz, Björn


David Grant

John Fernie

Björn Schulz


This article discusses enablers and barriers in online food retailing in Germany. The German food retail sector is one of the largest in Europe; however, its online or Internet provision for customers lags way behind the United Kingdom and France. Prior research has considered the demand-consumer side of this dyad; however, little has been done on the online food supply-retail side. This article addresses that gap through exploratory empirical research with three retailers, three logistics service providers, and a marketing agency. There is good potential in this market but costs of fulfilment and service quality currently represent major barriers.


Grant, D., Fernie, J., & Schulz, B. (2014). Enablers and barriers in German online food retailing. Supply chain forum : an international journal / ISLI, Institute for Supply Chain Excellence, 15(3), 4-11.

Journal Article Type Article
Acceptance Date Jul 28, 2014
Online Publication Date Nov 9, 2015
Publication Date 2014-01
Deposit Date Mar 24, 2015
Publicly Available Date Mar 24, 2015
Journal Supply chain forum
Print ISSN 1625-8312
Electronic ISSN 1624-6039
Peer Reviewed Peer Reviewed
Volume 15
Issue 3
Pages 4-11
Keywords Online retailing, Food sector, Germany
Public URL
Publisher URL
Additional Information Authors' accepted manuscript of article published in: Supply chain forum, 2014, v.15, issue 38, no.3.


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