Enablers and barriers in German online food retailing

Grant, David; Fernie, John; Schulz, Björn

Abstract

This article discusses enablers and barriers in online food retailing in Germany. The German food retail sector is one of the largest in Europe; however, its online or Internet provision for customers lags way behind the United Kingdom and France. Prior research has considered the demand-consumer side of this dyad; however, little has been done on the online food supply-retail side. This article addresses that gap through exploratory empirical research with three retailers, three logistics service providers, and a marketing agency. There is good potential in this market but costs of fulfilment and service quality currently represent major barriers.

Citation

Grant, D., Fernie, J., & Schulz, B. (2014). Enablers and barriers in German online food retailing. Supply chain forum : an international journal / ISLI, Institute for Supply Chain Excellence, 15(3), 4-11. https://doi.org/10.1080/16258312.2014.11517346

• Journal Article Type: Article
• Acceptance Date: Jul 28, 2014
• Online Publication Date: Nov 9, 2015
• Publication Date: 2014-01
• Deposit Date: Mar 24, 2015
• Publicly Available Date: Mar 24, 2015
• Journal: Supply chain forum
• Print ISSN: 1625-8312
• Peer Reviewed: Peer Reviewed
• Volume: 15
• Issue: 3
• Pages: 4-11
• DOI: https://doi.org/10.1080/16258312.2014.11517346
• Keywords: Online retailing, Food sector, Germany
• Public URL: https://hull-repository.worktribe.com/output/371994
• Publisher URL: http://www.supplychain-forum.com/article.cfm?num=38&art=294
• Additional Information: Authors' accepted manuscript of article published in: Supply chain forum, 2014, v.15, issue 38, no.3.
• Contract Date: Mar 24, 2015