Skip to main content

Research Repository

Advanced Search

Enablers and barriers in German online food retailing

Grant, David; Fernie, John; Schulz, Björn

Authors

David Grant

John Fernie

Björn Schulz



Abstract

This article discusses enablers and barriers in online food retailing in Germany. The German food retail sector is one of the largest in Europe; however, its online or Internet provision for customers lags way behind the United Kingdom and France. Prior research has considered the demand-consumer side of this dyad; however, little has been done on the online food supply-retail side. This article addresses that gap through exploratory empirical research with three retailers, three logistics service providers, and a marketing agency. There is good potential in this market but costs of fulfilment and service quality currently represent major barriers.

Citation

Grant, D., Fernie, J., & Schulz, B. (2014). Enablers and barriers in German online food retailing. Supply chain forum : an international journal / ISLI, Institute for Supply Chain Excellence, 15(3), 4-11. https://doi.org/10.1080/16258312.2014.11517346

Journal Article Type Article
Acceptance Date Jul 28, 2014
Online Publication Date Nov 9, 2015
Publication Date 2014-01
Deposit Date Mar 24, 2015
Publicly Available Date Oct 27, 2022
Journal Supply chain forum
Print ISSN 1625-8312
Electronic ISSN 1624-6039
Peer Reviewed Peer Reviewed
Volume 15
Issue 3
Pages 4-11
DOI https://doi.org/10.1080/16258312.2014.11517346
Keywords Online retailing, Food sector, Germany
Public URL https://hull-repository.worktribe.com/output/371994
Publisher URL http://www.supplychain-forum.com/article.cfm?num=38&art=294
Additional Information Authors' accepted manuscript of article published in: Supply chain forum, 2014, v.15, issue 38, no.3.

Files





You might also like



Downloadable Citations