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Enablers and barriers in German online food retailing

Grant, David; Fernie, John; Schulz, Björn


John Fernie

Björn Schulz


This article discusses enablers and barriers in online food retailing in Germany. The German food retail sector is one of the largest in Europe; however, its online or Internet provision for customers lags way behind the United Kingdom and France. Prior research has considered the demand-consumer side of this dyad; however, little has been done on the online food supply-retail side. This article addresses that gap through exploratory empirical research with three retailers, three logistics service providers, and a marketing agency. There is good potential in this market but costs of fulfilment and service quality currently represent major barriers.

Journal Article Type Article
Publication Date 2014-01
Journal Supply chain forum
Print ISSN 1625-8312
Electronic ISSN 1624-6039
Peer Reviewed Peer Reviewed
Volume 15
Issue 3
Pages 4-11
Institution Citation Grant, D., Fernie, J., & Schulz, B. (2014). Enablers and barriers in German online food retailing. Supply chain forum : an international journal / ISLI, Institute for Supply Chain Excellence, 15(3), 4-11.
Keywords Online retailing, Food sector, Germany
Publisher URL
Additional Information Authors' accepted manuscript of article published in: Supply chain forum, 2014, v.15, issue 38, no.3.


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