David Grant
Investigating brand equity of third-party service providers
Grant, David; Juntunen, Jouni; Juga, Jari; Juntunen, Mari
Authors
Jouni Juntunen
Jari Juga
Mari Juntunen
Abstract
Purpose: This research applies theory and techniques from the services and marketing literature to a supply chain context consisting of a shipper or seller, a customer or buyer, and a third-party logistics service provider (3PL) to investigate corporate brand equity resulting from service quality, customer satisfaction and customer loyalty towards the 3PL. Design/methodology/approach: A conceptual model was developed from the literature and tested with Finnish industrial firms using an online survey. Data were analysed using structural equation modelling to examine relationships among the four constructs. Findings: Hypothesised relationships among the four constructs in the conceptual model were supported however the relationship between loyalty and corporate brand equity was weak. Research limitations/implications: This investigatory research is based on a one country sample making transferability and generalisability to other countries difficult. Practical implications: The findings of this research should enable 3PL managers to determine service offerings that are most important to either shippers or customers, develop a service package using such offerings to satisfy needs, and thus build loyalty and corporate brand equity among both parties. Originality/value: This paper adds to our knowledge of these constructs in a supply chain context, particularly for 3PLs, and provides an interdisciplinary approach to research in the supply chain domain.
Citation
Grant, D., Juntunen, J., Juga, J., & Juntunen, M. (2014). Investigating brand equity of third-party service providers. The journal of services marketing, 28(3), 214-222. https://doi.org/10.1108/jsm-06-2012-0104
Acceptance Date | Jan 1, 2014 |
---|---|
Online Publication Date | Jul 27, 2014 |
Publication Date | May 6, 2014 |
Deposit Date | Jan 6, 2016 |
Publicly Available Date | Nov 23, 2017 |
Journal | Journal of services marketing |
Print ISSN | 0887-6045 |
Publisher | Emerald |
Peer Reviewed | Peer Reviewed |
Volume | 28 |
Issue | 3 |
Pages | 214-222 |
DOI | https://doi.org/10.1108/jsm-06-2012-0104 |
Keywords | Third-party logistics service providers; Service providers; Service quality; Customer satisfaction; Loyalty; Corporate brand equity |
Public URL | https://hull-repository.worktribe.com/output/383794 |
Publisher URL | http://www.emeraldinsight.com/doi/full/10.1108/JSM-06-2012-0104 |
Additional Information | Authors' accepted manuscript of article published in: Journal of services marketing, 2014, v.28 issue 3. |
Contract Date | Nov 23, 2017 |
Files
Article.pdf
(377 Kb)
PDF
Copyright Statement
©2016 University of Hull
You might also like
Logistics and Supply Chain Management Performance Measures
(2021)
Book Chapter
Servitization as a competitive difference in humanitarian logistics
(2018)
Journal Article
Downloadable Citations
About Repository@Hull
Administrator e-mail: repository@hull.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search