Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia

Dey, Bidit Lal; Sarma, Meera; Pandit, Ameet; Sarpong, David; Kumari, Sushma; Punjaisri, Khanyapuss

Abstract

Social media supports the creative economy through its involvement in the adoption and appropriation of new innovation and accelerates economic growth. The current paper expands on this notion by identifying and analyzing the interaction between social media-based communities and small and medium enterprises (SMEs), as it examines how social media contributes to the knowledge co-creation and supports the adoption, use and appropriation of smartphones in South Asian countries, which are inhabited by approximately 1.6 billion people. The findings obtained through virtual ethnography (VE) provide insights into the dynamics and kinetics of knowledge co-creation and how that benefits large multinationals, small local businesses and consumers in developing societies. As such, we advance the knowledge management scholarship by presenting a holistic model of co-creation of knowledge involving multiple stakeholders.

Citation

Dey, B. L., Sarma, M., Pandit, A., Sarpong, D., Kumari, S., & Punjaisri, K. (2019). Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia. Production planning & control, 30(10-12), 1019-1031. https://doi.org/10.1080/09537287.2019.1582106

• Journal Article Type: Article
• Acceptance Date: Dec 27, 2017
• Online Publication Date: Jun 30, 2019
• Publication Date: Sep 10, 2019
• Deposit Date: May 15, 2019
• Publicly Available Date: Jul 1, 2020
• Journal: Production Planning and Control
• Print ISSN: 0953-7287
• Publisher: Taylor and Francis
• Peer Reviewed: Peer Reviewed
• Volume: 30
• Issue: 10-12
• Pages: 1019-1031
• DOI: https://doi.org/10.1080/09537287.2019.1582106
• Keywords: Co-creation; Social media; Knowledge management; Appropriation
• Public URL: https://hull-repository.worktribe.com/output/1788426
• Publisher URL: https://www.tandfonline.com/doi/full/10.1080/09537287.2019.1582106
• Contract Date: May 16, 2019