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Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia

Kumari, Sushma; Dey, Bidit Lal; Sarma, Meera; Pandit, Ameet; Sarpong, David; Kumari, Sushma; Punjaisri, Khanyapuss

Authors

Bidit Lal Dey

Meera Sarma

Ameet Pandit

David Sarpong

Khanyapuss Punjaisri



Abstract

Social media supports the creative economy through its involvement in the adoption and appropriation of new innovation and accelerates economic growth. The current paper expands on this notion by identifying and analyzing the interaction between social media-based communities and small and medium enterprises (SMEs), as it examines how social media contributes to the knowledge co-creation and supports the adoption, use and appropriation of smartphones in South Asian countries, which are inhabited by approximately 1.6 billion people. The findings obtained through virtual ethnography (VE) provide insights into the dynamics and kinetics of knowledge co-creation and how that benefits large multinationals, small local businesses and consumers in developing societies. As such, we advance the knowledge management scholarship by presenting a holistic model of co-creation of knowledge involving multiple stakeholders.

Citation

Dey, B. L., Sarma, M., Pandit, A., Sarpong, D., Kumari, S., & Punjaisri, K. (2019). Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia. Production planning & control, 30(10-12), 1019-1031. https://doi.org/10.1080/09537287.2019.1582106

Journal Article Type Article
Acceptance Date Dec 27, 2017
Online Publication Date Jun 30, 2019
Publication Date Sep 10, 2019
Deposit Date May 15, 2019
Publicly Available Date Jul 1, 2020
Journal Production Planning and Control
Print ISSN 0953-7287
Electronic ISSN 1366-5871
Publisher Taylor and Francis
Peer Reviewed Peer Reviewed
Volume 30
Issue 10-12
Pages 1019-1031
DOI https://doi.org/10.1080/09537287.2019.1582106
Keywords Co-creation; Social media; Knowledge management; Appropriation
Public URL https://hull-repository.worktribe.com/output/1788426
Publisher URL https://www.tandfonline.com/doi/full/10.1080/09537287.2019.1582106

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