Geoff G. Cole
When your decisions are not (quite) your own: Action observation influences free choices
Cole, Geoff G.; Wright, Damien; Doneva, Silviya P.; Skarratt, Paul A.
Silviya P. Doneva
Paul A. Skarratt
A growing number of studies have begun to assess how the actions of one individual are represented in an observer. Using a variant of an action observation paradigm, four experiments examined whether one person’s behaviour can influence the subjective decisions and judgements of another. In Experiment 1, two observers sat adjacent to each other and took turns to freely select and reach to one of two locations. Results showed that participants were less likely to make a response to the same location as their partner. In three further experiments observers were asked to decide which of two familiar products they preferred or which of two faces were most attractive. Results showed that participants were less likely to choose the product or face occupying the location of their partner’s previous reaching response. These findings suggest that action observation can influence a range of free choice preferences and decisions. Possible mechanisms through which this influence occurs are discussed.
|Journal Article Type||Article|
|Publication Date||May 29, 2015|
|Publisher||Public Library of Science|
|Peer Reviewed||Peer Reviewed|
|Article Number||ARTN e0127766|
|APA6 Citation||Cole, G. G., Wright, D., Doneva, S. P., & Skarratt, P. A. (2015). When your decisions are not (quite) your own: Action observation influences free choices. PloS one, 10(5), e0127766. doi:10.1371/journal.pone.0127766|
|Keywords||Decision making; Behaviour; Face; Confidence levels; Imitation; Cognition; Perception; Animal behaviour|
|Copyright Statement||© 2015 Cole et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited|
|Additional Information||Copy of article first published in: PLoS one, 2015, v.10, issue 5|
© 2015 Cole et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited