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The role of alliance management, big data analytics and information visibility on new-product development capability

Dubey, Rameshwar; Bryde, David J.; Graham, Gary; Foropon, Cyril; Kumari, Sushma; Gupta, Omprakash


Rameshwar Dubey

David J. Bryde

Gary Graham

Cyril Foropon

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Mrs Sushma Kumari
Programme Director- MSc Logistics and Supply Chain Management and BSc Logistics and Supply Chain Management

Omprakash Gupta


Many organizations are increasingly investing in building dynamic capabilities to gain competitive advantage. New products play an important role in gaining competitive advantage and can significantly boost organizational performance. Although new product development (NPD) is widely recognized as a potentially vital source of competitive advantage, organizations face challenges in terms of developing the right antecedents or capabilities to influence NPD performance. Our research suggests that organizations should invest in building alliance management capability (AMC), big data analytics capability (BDAC) and information visibility (IV) to achieve their desired NPD success. Informed by the dynamic capabilities view of the firm (DCV) we have stated seven research hypotheses. We further tested our hypotheses using 219 usable respondents gathered using a pre-tested instrument. The hypotheses were tested using variance based structural equation modelling (PLS-SEM). The results of our study paint an interesting picture. Our study makes some significant contribution to the DCV and offers some useful directions to practitioners engaged in NPD in the big data analytics era. We demonstrate that AMC and BDAC are lower-order dynamic capabilities and that AMC has a positive and significant influence on BDAC. In turn, AMC and BDAC influence NPD under the moderating influence of IV. Ours is one of the first studies to empirically establish an association among three distinct dynamic capabilities which are often considered in isolation: AMC, BDAC and NPD. Our findings support emergent views on dynamic capabilities and their classification into various orders. Lastly, we provide empirical evidence that information visibility acts as a contingent variable to both AMC and BDAC effects on NPD. We end our paper by outlining some limitations of our study and by offering useful future research directions.


Dubey, R., Bryde, D. J., Graham, G., Foropon, C., Kumari, S., & Gupta, O. (2021). The role of alliance management, big data analytics and information visibility on new-product development capability. Annals of Operations Research,

Journal Article Type Article
Acceptance Date Oct 28, 2021
Online Publication Date Nov 19, 2021
Publication Date Jan 1, 2021
Deposit Date Jan 13, 2022
Publicly Available Date Oct 27, 2022
Journal Annals of Operations Research
Print ISSN 0254-5330
Electronic ISSN 1572-9338
Publisher Springer Verlag
Peer Reviewed Peer Reviewed
Keywords NPD; Dynamic capability view; Alliance management capability; Big data analytics capability; Information visibility; PLS-SEM
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Published article (446 Kb)

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© The Author(s) 2021.<br /> Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit

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