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The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice

Kizgin, Hatice; Dey, Bidit L.; Dwivedi, Yogesh K.; Hughes, Laurie; Jamal, Ahmad; Jones, Paul; Kronemann, Bianca; Laroche, Michel; Peñaloza, Lisa; Richard, Marie Odile; Rana, Nripendra P.; Romer, Rene; Tamilmani, Kuttimani; Williams, Michael D.

Authors

Hatice Kizgin

Bidit L. Dey

Yogesh K. Dwivedi

Laurie Hughes

Ahmad Jamal

Paul Jones

Michel Laroche

Lisa Peñaloza

Marie Odile Richard

Nripendra P. Rana

Rene Romer

Kuttimani Tamilmani

Michael D. Williams



Abstract

The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is underexplored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants’ communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation.

Citation

Kizgin, H., Dey, B. L., Dwivedi, Y. K., Hughes, L., Jamal, A., Jones, P., …Williams, M. D. (2020). The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice. International journal of information management, 51, Article 102026. https://doi.org/10.1016/j.ijinfomgt.2019.10.011

Journal Article Type Article
Acceptance Date Oct 17, 2019
Online Publication Date Nov 5, 2019
Publication Date 2020-04
Deposit Date Aug 24, 2022
Publicly Available Date Mar 28, 2024
Journal International Journal of Information Management
Print ISSN 0268-4012
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 51
Article Number 102026
DOI https://doi.org/10.1016/j.ijinfomgt.2019.10.011
Keywords Consumer acculturation; Global consumer culture; Information management; Information systems; Marketing; Social media
Public URL https://hull-repository.worktribe.com/output/4060164
Related Public URLs https://bradscholars.brad.ac.uk/handle/10454/17655