Miss Bianca Kronemann

Overview
Research outputs
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Bianca Kronemann

Lecturer in Digital Marketing & Consumer Behaviour

Biography	Bianca has joined the University of Hull in April 2022 as lecturer for Digital Marketing & Consumer Behaviour. Her research focuses on Online Customer Experiences with Artificial Intelligence (AI), Consumer Decision Making & Online Consumer Behaviour. She has further research interests in: Privacy & Ethical issues related to AI, Consumer Information Disclosure and Social Media Marketing. Bianca was selected as one of 100 global "Leaders of Tomorrow" and invited to attend the St Gallen Symposium, Switzerland, in May 2022.
Research Interests	Online Customer Experience (Online) Consumer Behaviour Consumer Decision Making Consumer Self-Disclosure Artificial Intelligence (AI) Social Media Marketing

Biography

Bianca has joined the University of Hull in April 2022 as lecturer for Digital Marketing & Consumer Behaviour.

Her research focuses on Online Customer Experiences with Artificial Intelligence (AI), Consumer Decision Making & Online Consumer Behaviour. She has further research interests in: Privacy & Ethical issues related to AI, Consumer Information Disclosure and Social Media Marketing.

Bianca was selected as one of 100 global "Leaders of Tomorrow" and invited to attend the St Gallen Symposium, Switzerland, in May 2022.

Research Interests

Online Customer Experience
(Online) Consumer Behaviour
Consumer Decision Making
Consumer Self-Disclosure
Artificial Intelligence (AI)
Social Media Marketing

Miss Bianca Kronemann

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