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Miss Bianca Kronemann


Bianca Kronemann

Lecturer in Digital Marketing & Consumer Behaviour

Biography Bianca has joined the University of Hull in April 2022 as lecturer for Digital Marketing & Consumer Behaviour.

Her research focuses on Online Customer Experiences with Artificial Intelligence (AI), Consumer Decision Making & Online Consumer Behaviour. She has further research interests in: Privacy & Ethical issues related to AI, Consumer Information Disclosure and Social Media Marketing.

Bianca was selected as one of 100 global "Leaders of Tomorrow" and invited to attend the St Gallen Symposium, Switzerland, in May 2022.
Research Interests Online Customer Experience
(Online) Consumer Behaviour
Consumer Decision Making
Consumer Self-Disclosure
Artificial Intelligence (AI)
Social Media Marketing