Dr Bianca Kronemann's Outputs (4)

How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research (2023)
Journal Article
Kronemann, B., Kizgin, H., Rana, N., & Dwivedi, Y. K. (2023). How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research. Spanish Journal of Marketing - ESIC, https://doi.org/10.1108/SJME-10-2022-0213

Purpose: This paper aims to explore the overall research question “How can artificial intelligence (AI) influence consumer information disclosure?”. It considers how anthropomorphism of AI, personalisation and privacy concerns influence consumers’ at... Read More about How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research.

The “Other” Agent: Interaction with AI and Its Implications on Social Presence Perceptions of Online Customer Experience (2022)
Presentation / Conference Contribution
Kronemann, B., Kizgin, H., & Rana, N. (2022, September). The “Other” Agent: Interaction with AI and Its Implications on Social Presence Perceptions of Online Customer Experience. Presented at 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK

Advancements in Artificial Intelligence (AI) such as digital assistants and conversational agents are being adopted fast and wide across consumer industries such as e-commerce, where they act as frontline service agents and interact with customers in... Read More about The “Other” Agent: Interaction with AI and Its Implications on Social Presence Perceptions of Online Customer Experience.

The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice (2019)
Journal Article
Kizgin, H., Dey, B. L., Dwivedi, Y. K., Hughes, L., Jamal, A., Jones, P., Kronemann, B., Laroche, M., Peñaloza, L., Richard, M. O., Rana, N. P., Romer, R., Tamilmani, K., & Williams, M. D. (2020). The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice. International journal of information management, 51, Article 102026. https://doi.org/10.1016/j.ijinfomgt.2019.10.011

The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation... Read More about The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice.

Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy (2019)
Journal Article
Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P. V., Janssen, M., Jones, P., Kar, A. K., Kizgin, H., Kronemann, B., Lal, B., Lucini, B., Medaglia, R., …Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International journal of information management, 57, Article 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002

As far back as the industrial revolution, significant development in technical innovation has succeeded in transforming numerous manual tasks and processes that had been in existence for decades where humans had reached the limits of physical capacit... Read More about Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy.