Hatice Kizgin
The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
Kizgin, Hatice; Dey, Bidit L.; Dwivedi, Yogesh K.; Hughes, Laurie; Jamal, Ahmad; Jones, Paul; Kronemann, Bianca; Laroche, Michel; Peñaloza, Lisa; Richard, Marie Odile; Rana, Nripendra P.; Romer, Rene; Tamilmani, Kuttimani; Williams, Michael D.
Authors
Bidit L. Dey
Yogesh K. Dwivedi
Laurie Hughes
Ahmad Jamal
Paul Jones
Miss Bianca Kronemann B.Kronemann@hull.ac.uk
Lecturer in Digital Marketing & Consumer Behaviour
Michel Laroche
Lisa Peñaloza
Marie Odile Richard
Nripendra P. Rana
Rene Romer
Kuttimani Tamilmani
Michael D. Williams
Abstract
The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is underexplored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants’ communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation.
Citation
Kizgin, H., Dey, B. L., Dwivedi, Y. K., Hughes, L., Jamal, A., Jones, P., …Williams, M. D. (2020). The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice. International journal of information management, 51, Article 102026. https://doi.org/10.1016/j.ijinfomgt.2019.10.011
Journal Article Type | Article |
---|---|
Acceptance Date | Oct 17, 2019 |
Online Publication Date | Nov 5, 2019 |
Publication Date | 2020-04 |
Deposit Date | Aug 24, 2022 |
Journal | International Journal of Information Management |
Print ISSN | 0268-4012 |
Publisher | Elsevier |
Peer Reviewed | Peer Reviewed |
Volume | 51 |
Article Number | 102026 |
DOI | https://doi.org/10.1016/j.ijinfomgt.2019.10.011 |
Keywords | Consumer acculturation; Global consumer culture; Information management; Information systems; Marketing; Social media |
Public URL | https://hull-repository.worktribe.com/output/4060164 |
Related Public URLs | https://bradscholars.brad.ac.uk/handle/10454/17655 |
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