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Web-based surveys in logistics research: An empirical application

Teller, Christoph; Teller, Wolfgang; Grant, David B.


Christoph Teller

Wolfgang Teller

David B. Grant


H. Kotzab

S. Seuring

M. Müller

G. Reiner


The use of surveys continues to lead logistics and supply chain management research. We discuss the use of Internet or Web-based surveys as an alternative to traditional survey methods in the context of a Web-based empirical study to identify advantages, disadvantages and limitations of this approach. We demonstrate that this approach has numerous technological and methodological advantages to improve not only internal validity but also external validity. Based on a literature survey, we identify different advantages and validate them by presenting the results of a Web-based survey that was conducted in a typical logistics research setting. © 2005 Physica-Verlag Heidelberg.

Publication Date Dec 1, 2005
Pages 139-154
Book Title Research Methodologies in Supply Chain Management: In Collaboration with Magnus Westhaus
ISBN 3790815837

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