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Priming by relational integration in perceptual identification and Stroop colour naming

Mather, Emily; Estes, Zachary; Jones, Lara L.

Abstract

Integrative priming is the facilitated recognition of a target word following a prime word with which it can be combined to produce a sub-type of the target (e.g., a lake bird is a type of bird). Such priming occurs even in the absence of lexical association, semantic similarity, or compound familiarity and so poses a challenge to current models of priming. The present research establishes integrative priming as a robust phenomenon across paradigms and tests whether it occurs controllably or uncontrollably. Target words (e.g., “bird”) were preceded by a prime word that was integratable (e.g., “lake”), associated and similar (e.g., “canary”), or unrelated (e.g., “trial”). Integrative priming was observed in a perceptual identification task that minimised strategic processing (Experiment 1) and in a Stroop colour naming task that penalised lexical integration (Experiment 2). Thus, like associative priming, integrative priming occurred uncontrollably. The results necessitate a distinct model of integrative priming, in which priming occurs automatically.

Journal Article Type Article
Publication Date Feb 1, 2014
Journal Journal of memory and language
Print ISSN 0749-596X
Electronic ISSN 1096-0821
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 71
Issue 1
Pages 57-70
DOI https://doi.org/10.1016/j.jml.2013.10.004
Keywords Associative priming, Integrative priming, Masked perceptual identification, Relational integration, Semantic priming, Stroop colour naming
Publisher URL http://www.sciencedirect.com/science/article/pii/S0749596X13000983
Copyright Statement ©2018 University of Hull
Additional Information This is the authors accepted manuscript published in Journal of memory and language, 2014, v.71 issue 1.

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