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Priming by relational integration in perceptual identification and Stroop colour naming

Mather, Emily; Estes, Zachary; Jones, Lara L.


Zachary Estes

Lara L. Jones


Integrative priming is the facilitated recognition of a target word following a prime word with which it can be combined to produce a sub-type of the target (e.g., a lake bird is a type of bird). Such priming occurs even in the absence of lexical association, semantic similarity, or compound familiarity and so poses a challenge to current models of priming. The present research establishes integrative priming as a robust phenomenon across paradigms and tests whether it occurs controllably or uncontrollably. Target words (e.g., “bird”) were preceded by a prime word that was integratable (e.g., “lake”), associated and similar (e.g., “canary”), or unrelated (e.g., “trial”). Integrative priming was observed in a perceptual identification task that minimised strategic processing (Experiment 1) and in a Stroop colour naming task that penalised lexical integration (Experiment 2). Thus, like associative priming, integrative priming occurred uncontrollably. The results necessitate a distinct model of integrative priming, in which priming occurs automatically.


Mather, E., Estes, Z., & Jones, L. L. (2014). Priming by relational integration in perceptual identification and Stroop colour naming. Journal of Memory and Language, 71(1), 57-70.

Journal Article Type Article
Acceptance Date Oct 2, 2013
Online Publication Date Nov 20, 2013
Publication Date Feb 1, 2014
Deposit Date Apr 11, 2016
Publicly Available Date Oct 27, 2022
Journal Journal of memory and language
Print ISSN 0749-596X
Electronic ISSN 1096-0821
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 71
Issue 1
Pages 57-70
Keywords Associative priming; Integrative priming; Masked perceptual identification; Relational integration; Semantic priming; Stroop colour naming
Public URL
Publisher URL
Additional Information This is the authors accepted manuscript published in Journal of memory and language, 2014, v.71 issue 1.


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