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The structuration of relational space: implications for firm and regional competitiveness

Nicholson, John; Tsagdis, Dimitrios; Brennan, Ross

Authors

John Nicholson

Dimitrios Tsagdis

Ross Brennan



Abstract

The central contention is that there is a coincidence of research interests between industrial marketing and economic geography in relation to spatial embeddedness in business relationships. There are nuances in relational economic geography that have not been addressed in industrial marketing research, notably that in addition to geographic proximity, co-located actors may experience more or less cognitive, organizational, social and institutional proximity. A conceptual framework is built around the processes of proximation and distanciation, which, it is argued, can be either competitively generative or competitively degenerative. These processes are investigated empirically through a qualitative study, grounded in structuration theory, of a peripheral region of England that has suffered lengthy industrial decline. The qualitative study extended over six years and encompassed 87 interviews with senior managers from both public and private sector organizations. Competitively generative proximation processes are found to be the most prominent in the region; such processes involve a mixture of cognitive cost-benefit calculation and affective commitment to the region. Important enduring relational states are identified and elaborated, notably regional loyalty and relational isolation.

Publication Date 2013-04
Journal Industrial marketing management
Print ISSN 0019-8501
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 42
Issue 3
Pages 372-381
APA6 Citation Nicholson, J., Tsagdis, D., & Brennan, R. (2013). The structuration of relational space: implications for firm and regional competitiveness. Industrial marketing management, 42(3), 372-381. https://doi.org/10.1016/j.indmarman.2013.02.013
DOI https://doi.org/10.1016/j.indmarman.2013.02.013
Keywords Marketing
Additional Information Authors' accepted manuscript of article published in: Industrial marketing management, 2013, v.42, issue 3

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