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The role of recollection in evaluative conditioning

Halbeisen, Georg; Blask, Katarina; Weil, Rebecca; Walther, Eva


Georg Halbeisen

Katarina Blask

Rebecca Weil

Eva Walther


Attitudes are a core construct of social psychology, and research showed that attitudes can be acquired by merely pairing neutral stimuli with other liked or disliked stimuli (i.e., evaluative conditioning, EC). In this research we address the role of different memory processes contributing to EC. Although it is commonly found that memory for the pairings increases EC, we argue that memory performance data obtained in the standard paradigm remain ambiguous. We hypothesize that memory for stimulus pairings may moderate EC by means of an intentional use of conscious recollection as well as through unintended effects of memory. In two experiments we used modified memory tests that distinguish between these different memory processes on an item-level by identifying recollection as the participant's ability to control memory performance. The analyses of the experiments showed that both intended and unintended influences independently moderate EC. Based on these results we discuss the role of different memory processes in EC, and how memory and learning processes may be related. © 2014 Elsevier Inc.


Halbeisen, G., Blask, K., Weil, R., & Walther, E. (2014). The role of recollection in evaluative conditioning. Journal of Experimental Social Psychology, 55, 162-168.

Journal Article Type Article
Acceptance Date Jul 2, 2014
Online Publication Date Jul 11, 2014
Publication Date 2014-11
Deposit Date May 11, 2019
Journal Journal of Experimental Social Psychology
Print ISSN 0022-1031
Electronic ISSN 1096-0465
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 55
Pages 162-168
Keywords Evaluative conditioning; Attitude; Source awareness; Contingency awareness
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