The impact of consumer green behaviour on green loyalty among retail formats: a Romanian case study
(2018)
Journal Article
Dabija, D., Bejan, B. M., & Grant, D. B. (2018). The impact of consumer green behaviour on green loyalty among retail formats: a Romanian case study. Moravian Geographical Reports, 26(3), 173-185. https://doi.org/10.2478/mgr-2018-0014
Customer loyalty enables companies to outperform competitors and better satisfy customers' needs and desires. People today are increasingly interested in buying green or sustainable products, pursuing responsible consumption, getting involved in envi... Read More about The impact of consumer green behaviour on green loyalty among retail formats: a Romanian case study.