A planned study of the impact of B2C logistics service quality on shopper satisfaction and loyalty
(2014)
Journal Article
Grant, D., & Philipp, B. (2014). A planned study of the impact of B2C logistics service quality on shopper satisfaction and loyalty. Sinergie, 95(September to December), 46-53. https://doi.org/10.7433/s95.2014.05
Purpose of the paper: This paper reports on an in-progress study of the impact of business to consumer (B2C) logistics service quality (LSQ) on in-store shopper satisfaction and loyalty. Methodology: A comparative research approach is being used acro... Read More about A planned study of the impact of B2C logistics service quality on shopper satisfaction and loyalty.