Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach
(2010)
Journal Article
Jurgens, M., Berthon, P., Papania, L., & Shabbir, H. A. (2010). Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach. Industrial marketing management, 39(5), 769-775. https://doi.org/10.1016/j.indmarman.2010.02.016
Corporate reputation in Europe and North America is increasingly seen as a function of how firms treat their stakeholders. In the United States, stakeholder theory has been touted as a paradigm of good management; yet despite enlightened stakeholder... Read More about Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach.